Kyle
We’re back with another Justdecide.com/Nibletz startup dilemma of the week. We’ve teamed up with justdecide.com to bring crowdsourced startup dilemmas of the week. If you’ve encountered a dilemma in the startup process and need some help figuring out what to do than email info@nibletz.com and we will post your dilemma in this feature.
Today we’re faced with a dilemma that most startups in “stealth mode” face, and that’s how to build traction. First things first we are adamant believers that “stealth mode” for lack of a better word is bullshit. It’s not about the idea as much as it is about the execution. 100% total original ideas, that are going to knock it out of the ballpark from the minute they go live, are rarities. Further more, most startups that go in “stealth mode” have the same problem that this startup has. Obviously, if your idea is so great that it deserves stealth mode, than you should have no problem with traction right?
Well since that’s definitely not true, our startup this week is now worried about how they can develop traction.
Should they:
Send PR pitches out to the top tech publications such as TechCrunch, PandoDaily, Venture Beat, GigaOm, TheNextWeb, etc.
Hire a PR firm to take care of it
Review articles written by different technology journalists in different publications and choose one that we deem a good fit for our product launch
Don’t contact anyone and wait to be contacted once we gain traction and/or a Series A round of funding
What’s your advice for this startup? Please weigh in here for the Justdecide/Nibletz Startup Dilemma Of The Week.
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