Over the weekend we brought you the story of Memphis entrepreneur Aaron Prather and his new idea, which is now called StayTunedIn. StayTunedIn is a new web based platform tool for publishers that allows publishers and editors to keep their finger on the pulse of their readers.
The concept is simple, in fact it’s so simple it’s one of those “Why didn’t I think of that” think of that kind of ideas, well the reason you didn’t think of it is because Prather did.
StayTunedIn is essentially a button that will automatically be placed at the end of a piece of content from a participating publisher. If you want follow up information on that particular piece of content, clicking the button will let the publisher/editor know that you want follow up and when they post a follow up story you’ll be notified.
Say you read a story about a local man that rescued people from a car wreck. Maybe you would like to know what happens next with the “hero” and the people he rescued. By clicking the button you’ll get that content.
Sure their are Google alerts and sites like reddit that offer a similar type of service however it’s not actual follow up and we all know that Google alerts can be messy. This is specific content from the same source. Now you can really keep track of a story.
On the publisher side the tool is great because it lets publishers and editors know exactly what their reading audience wants to read.
Publishing giants across the country have all echoed the same theme. For big sites like the Wall Street Journal and the New York Times, the problem isn’t readership the problem that they face is getting people to come back over and over again.
Raju Narsetti the managing editor of the Wall Street Journal’s digital network recently said:
“A promiscuous audience is our new reality. Are our news rooms ready to give them an experience worth coming back to, over and over again?”
“We are not losing readers, we are losing readership. Our industry challenge is engagement. Because someone is a subscriber does not make him a loyalist.”