Kyle
Back in march we reported on Boston area startup Apptopia. They’re making a name for themselves as a second hand market for app developers. They essentially do what Flippa does for websites, except for mobile apps.
Mobile app developers may find that they’ve built an app that’s picked up a bit of traction, but they’re ready to move onto something else. Rather than abandon the original app idea or it’s user base, an app developer can turn to Apptopia and sell the app and the accompanying intellectual property to someone else.
Many mobile app developers are incredibly good at coding and design but they may fall short in the marketing or sales department. For some developers the thrill in itself is the development process. Apptopia is the perfect place for those developers who may not necessarily have the skill set or drive to push their app to an actual business model. In some cases Apptopia may actually save some really great apps and get them out to market, in the hands of a more business savvy owner.
Apptopia is also a great place for multi title app publishers to increase their portfolio size.
Apps can sell on Apptopia, with the business plan, intellectual property and user base in tact, from anywhere to a few hundred dollars, upwards to tens of thousands of dollars.
Such is the case with an app that modeled itself after humor site 9GAG. The Android based app, which in some opinions was better than the official iOS 9GAG app, (and had more downloads than the official app) recently sold on Apptopia for $25,000.00.
On the sale of the 9GAG app, Apptopia founder and CEO Jonathan Kay told nibletz.com
“The 9GAG app that sold for $25k on Apptopia boasts stats that include over 855,000 downloads & 37,000 ratings. This is great to see as this app (built by an independant developer) is far out performing 9GAG’s offical iPhone app (which has less than 10% of the stats). 9GAG plans to enter the Android Market “later this year,” but i would be quite shocked if they built something from scratch versus acquiring the best available option (and customizing it to fit their brand/API). In my opinion this is what makes the acquisiton so interesting – there is a massive opportunity to then flip this back to 9GAG when they are ready. Just remember it’s about the users, not the technology.”
That’s definitely not chump change, especially for developers that may not have as much skin in the game.
To date Apptopia has facilitated the same of 83 different apps from the original developer to a new buyer. Sure with the hundreds of thousands of apps available today 83 doesn’t sound like very many, however Apptopia has been growing exponentially since their launch earlier this year.
Why does this work?
“Probably 80% of people who want to get involved in mobile either don’t know how to code an app or don’t know an app developer,” Kay said. “So there’s this massive demand, but kind of a little bit of a barrier to entry.”
The model alone has attracted an investment from Dallas Maverick’s owner, entrepreneur and investor Mark Cuban. The secondary app market will naturally continue to grow. As the word spreads about Apptopia people will start utilizing the service as a go to spot for app developers to sell their apps outright.
Kay also pointed out that there are some developers out there who are developing directly for Apptopia.
Linkage:
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