London Startup Wants To Know What Float’s Your Goat

FloatYourGoat, UK Startup, London startup,startup interviewFile this under: startups with kick ass names. What’s more is that London based startup Float Your Goat has already attracted over 350 freelancers to their network that connects freelancers to their powerful social network.

Float Your Goat is a social workplace where creative people can network, build teams, grow ideas, and earn money. To date there are 367 freelancers in the network and some of them have been rates as part of the top 100 designers in the UK by The Drum.

The site connects graphic artists, illustrators, photographers, web designers, copywriters, animators and more, not just to each other, but to businesses and other colleagues that have projects that need a designer now.

Float Your Goat was founded by Emeline Wraith who appropriately took the title of “Chief Goat Herder”. The idea for Float Your Goat came up in 2010 as part of “Dragon’s Den” (American’s think Shark Tank) style competition called Dream Big.

“The dream was to create and promote fair, honest and open relationships between clients and freelancers, encouraging the idea of remote working and offering a social media platform for freelancers to share their ideas, tips and tricks as well as showcase their work.” Wraith told in an interview. “We are keen advocates of the idea of remote working; internet access, a laptop and a creative mind is all you need to freelance, and this is something we wanted to promote. Equally, we wanted to be able to cut out the middle man and offer affordable and fair services for all parties involved!”

With a variety of free lancers at different levels and rates, Float Your Goat is perfect for small businesses, large businesses, individuals, and of course startups. Since it’s 2013 and everyone is using the internet anyway, it’s very easy for a startup in Boise Idaho to connect with a designer on Float Your Goat. In fact that startup plans on growing without geographic borders.

Float Your Goat is just as effective for recruiters and those with projects as it is for freelancers.

“For recruiters, With the site’s search engine and rating system in place, clients can easily browse freelancers’ portfolios, testimonials and references, and so find the right person with the right skills to fulfil their needs. Perfect for any ad hoc work!” Wraith said. She’s also hoping that Float Your Goat will become agency executives’ “little black book”.

Now with a solid community growing Float Your Goat is launching a campaign geared towards startups.

“Float Your Goat have just founded a new campaign called Startups 4 Startups (SUSU), a meaningful network of creative startups that, together, delivers selective areas of expertise to nurture, collaborate and develop new business propositions into a working reality. We want to demonstrate the development of a startup from inception to launch, taking a fledgling company and making it fly.

Startups 4 Startups (SUSU) consists of five partners which, when combined, provide a 360 degree service and the necessary elements to help a new business succeed, from business development and financial management to design, print, PR and online presence. Float Your Goat, Incisive London, EML Wildfire, Print My Pixel and People Of Print each offering a different angle and a different skill set to be used both within and outside the creative community. Together we provide the knowledge and ability required for business to business propositions and supply the creative services needed for success.

Each of the partners is either a start up themselves or a collaborator with startups. Through Startups 4 Startups, each will give an understanding of how the startup process works as well as offer sound advice and best practice in terms of the startup journey.”

We will be reporting on this as it launches next month.

You can find out more about Float Your Goat here


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