Pittsburgh entrepreneur and angel investor, Eric Silver, was in the Startup Alley at TechCrunch Disrupt NY 2013 on Tuesday showing off his latest startup called WebKite. The idea behind WebKite is to aggregate data in a comparative analysis format enabling anyone who wants to create a site like kayak.com, do just that.

Silver and his team noticed the value in comparative data sites like Kayak but quickly realized there weren’t more of them because the back end coding and data aggregation is a long lengthy process. They’ve simplified that process by allowing anyone to create a comparative data site.

As Silver explains in the video below, the data can come from a variety of sources, API’s, spreadsheets and data scrapes just to name a few.

Once the data is put in it’s output is fully customizable, easily updatable and comparable. For the example at their Disrupt booth they showed off a site that compares juicers. With this particular “kite” when new juicers are added to shopping.com or Amazon.com they are automatically added to the juicer site.

It seems that Silver has found a hole and was willing to put his money where his mouth is. He is the principal with alt-capital which invests in early stage startups. He invested in ModCloth and has also founded a startup called Pikimal that has since pivoted to WebKite.

Pikimal is a decision making platform that makes fact based recommendations over a wide range of categories. The startup was growing fast, until the “Google Panda” changes back in February 2011 just about crippled it.

Silver, a Peace Corps alum, is a natural born problem solver who had the patience and foresight to solve his Pikimal problem. What he decided to do was pivot to offering the technology that Pikimal was built on, as a white label service, and eventually turning it into the WebKite product we saw at Disrupt.

It’s not sexy or a cool new social food restaurant finding comparison app in the cloud, but if Silver executes on this the way it looks, WebKite could be one of the biggest things to come out of TechCrunch Disrupt NY 2013.

Check out our video interview with Silver below, you can check out WebKite here.

Here’s more great startup coverage from TechCrunch Disrupt NY 2013