While we were at TechCrunch Disrupt NY 2013, we got a chance to talk with Ido Meos, co-founder of Miami startup Geopon. As he explains it, Geopon is a mobile advertising platform, not to be confused with coupons, loyalty and rewards.
Obviously loyalty & rewards is the cramped up space this year, along with anything social, local and mobile. Meros says that Geopon, which offers mobile coupons, offers, and reward based digital punchcards, is actually a lot different. According to him, Geopon’s edge is that they are serving up menus for restaurants when they give away a restaurant coupon. When they have an offer or a loyalty deal with a movie theater, they also deliver the latest showings.
So Geopon is an all in one shop for merchants. They are able to create mobile advertising campaigns based on which engagement platform they, and the merchant feel, are the best to reach their customer base.
They also try and touch the users at least twice from every engagement. They want to give out a coupon to get a customer in the door and then help the merchant retain the customer through loyalty/reward based incentives.
Each of the individual spaces are pretty crowded, but providing a one stop destination for local businesses to try various programs could prove profitable for Geopon.
Check out our video below and for more information visit geopon.com