Dallas Startup Be Pawsitive, Buy One Give One For Dogs!

BePawsitive, Dallas startup, Texas Startup, Social Entrepreneurship, startup interview

Buy one give one charities have become one of the most popular forms of social entrepreneurship. I don’t mind buying my family Toms, because I know I’m doing my little part for charity in my already busy life.  Over the past couple of years, monthly subscription box startups have become equally popular.

Now Dallas-based entrepreneur Travis Watson has put both concepts together in a startup he calls Be Pawsitive.  Be Pawsitive is a monthly subscription box of organic treats for your favorite canine companion. The “home baked” treats taste great to dogs, and they’re good for them as well.  But, in addition to your dog, when you sign up for Be Pawsitive, the same box will be sent to an animal shelter so those dogs can enjoy the treats. For every purchased box, one is donated.


“After learning that more than 3 million dogs end up in shelters across the country each year, I felt compelled to do whatever I could to help,” Watson said in a statement. “The treats we donate not only provide a healthy snack for the dogs but also help with obedience training to get them ready for new homes, and also serve as an “ice breaker” for the dog and potential adopter during their first meeting. The treats are really making a difference.”

Treats come in a variety of shapes, sizes, and flavors including; The Original, Rise and Shine, Cheesy-Berry, Pizza Party, Power Berry, Banana Split, Pumpkin Pie, Relax, and Iron Dog.  In addition to the delicious snacks, Be Pawsitive also tries to include other things for their canine customers like toys and for their first box a $25 gift certificate to Rover, another startup that helps dog owners find experienced pet sitters.

Check out our interview with Watson below:

EE-FORENTREPRENEURSWhat is your startup called?

Be Pawsitive

What does your company do?

We sell a monthly subscription box for dogs. The box is full of our delicious oven baked dog treats and a few other fun dog items. Each box of treats we sell provides a box of treats we donate to animal shelters and rescue organizations across the country. We operate with a Buy One, Give One business model. Each month customers get a new treat flavor in their box as well as other sponsored products (ex. gift cards, dog toys, misc dog stuff).

Who are the founders, and what are their backgrounds?

Travis Watson (me) is the founder of Be Pawsitive. I have a background in design and finance. I graduated from The University of Texas at Arlington with a BBA in Management in 2009.

Where are you based?

Dallas, Texas

What problem do you solve?

Each year over 3 million dogs will enter into animal shelters across the country. We are working to help make their (shelter dogs) lives better and increase adoption rates. Our treats are used during obedience training to help dogs get ready for new homes. Dogs that are leash trained and obedient get adopted faster. Our treats also act as an ice breaker during the first meet and greet with a shelter dog and person(s) looking to adopt. Some of these dogs come from abusive past or are just a little scared being in an environment with so much going on. Being able to give the dog a treat shows that your intentions are good and allows the dog to feel more comfortable and hopefully leads to a long term relationship with those people. And finally they are a healthy snack for the dogs. Many of our treats provide additional nutrients and are packed with healthy ingredients. We are also working to raise awareness to adopt instead of buy from a breeder or pet store. The over supply of shelter dogs can be lessened with more people adopting.

Why does it matter?

People have a special connection with dogs and we want to provide a way for them to reward their own dog with amazing dog treats and also provide them with a way to help other dogs out.

What are some of the milestones your startup has already reached?

We had a successful launch of our website www.bepawsitive.com on June 1st and have been gaining traction within the subscription box (for dogs) market.

What are your next milestones?

Our next big push will be a mix of online marketing, social media engagement, and grass roots marketing. We hope to keep gaining new relationships with shelters and rescue organizations that will benefit from our treat donations.

Where can people find out more? Any social media links you want to share?


twitter @bepawsitive




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