Handwritten Letters Meet Technology

maillift

Do you remember the days of pen pals? You’d write a letter on paper with a pen, and you’d put a lot of thought into it because it would be your only communication with that person. You would fold it up, put it in an envelope, stamp it, and stick it in the mailbox. Weeks later, you’d get a response and know your friend had put the same kind of effort into communicating with you.

Sounds idyllic, right? Fast forward 20 or so years, and we all know that’s not what we call “scalable.” In today’s world, thanks to email and social media, we’re meeting people all the time, and we need to interact NOW, not weeks from now. Emails and texts get business done faster, and often more efficiently.

Still, on the rare occasion you get a handwritten note, isn’t it a memorable experience?

That’s what the team at MailLift is betting on. Founders Brian Curliss and Daniel Jurek believe that with the rise of technology, we’ve lost the habit of personal connection. So, they’ve figured out a way to automate a quintessential part of personal connection: handwritten letters.

At his last company, CEO Curliss rented homes by the night, and he would write a real handwritten note to leave for the guests to find at check in. Obviously, they loved it. When a mentor asked him what one part of his business he would have gladly paid for, he knew what his next company would do.

Now, MailLift isn’t for writing notes to Grandma. (She’s your grandmother, for crying out loud! Write your own damn note!) Instead, MailLift focuses specifically on sales and marketing professionals. Handwritten letters break through the marketing noise in email and on social media, which MailLift believes will increase sales for their clients.

“Our customers love it because they can turn a high-touch action to a set-it-and-forget-it system,” Curliss told me.

The system is easy enough, with clients doing most of their part online. Then a team of retired teachers and artists does the actual handwriting. They also address the envelopes by hand and use actual stamps to send the letters. The website even says that Curliss insists that every letter or ¬†envelope be photographed and verified by 3 people before it goes to the post office. That’s commitment!

MailLift is participating in the recently announced 500 Startups class. In the coming months, they will roll out Salesforce integration, which will make the process even easier on their clients.

Find out more about MailLift on their website.

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