Keep Track Of Your Stuff With My Things App

Have you ever moved? Boxes and boxes of stuff, and only the most organized person can really remember where everything is.

That’s just one use case for the new My Things–Where Are They? app. Users can also catalog what they have in storage, their valuables for insurance reasons, and keep track of details during a house or car search.  Small business owners can even use the app to keep track of inventory.

Founder Dhanush Balachandran didn’t exactly mean to start up. He was working full time at Intel when he launched the app in June. He launched, but then left it alone for awhile. To his surprise the app cracked the top 15 productivity apps in the App Store, and it was soon featured alongside apps like Evernote and Mint in women’s magazines.

Realizing that he had something on his hands, Balachandran quit his job in September and is focusing all his attention on the My Things app. Since then he’s launched the My Things Cloud, which offers secure cloud storage of user data.

The big question Balachandran asked was, “Are consumers ready to give personal data about their possessions?” With downloads growing month to month, it would appear so, but it will be interesting to see how many people continue to use the app after initial download. There are plenty of organizational apps available for every facet of life. Getting people excited about continuing to use it can be an uphill battle.

User experience is key, and the company is constantly iterating the app to make it user-friendly.

Corporations are making big investments in the “Internet of Things.” See the Evernote fridge and the Nest thermostat. During his time at Intel, Balachandran saw the rising tide of investment and is betting the My Things Cloud–and the data it holds–could become a valuable asset in the Internet of Things.

So far Balachandran has completely bootstrapped, but next week he is hoping to raise money at the Angel Capital Expo. With that capital he can bring someone else onto the team and develop web and Android versions of the product.

Check out the My Things–Where Are They? app on their website or in the App Store.