Flash Crystals Shoots to Change Music Distribution in 2014


music promotion

Let’s face it: physical music promotion hasn’t changed since the 90’s. Music has evolved with cloud based music streaming, online radio, and music on the go. So why are CDs still around?

Charleson Bell, Chief Innovation Officer of Crystal Innovations, asked himself the very same question, and his answer soon became the Flash Crystal.

According to Bell and the rest of his team at Crystal Innovations Inc, the Flash Crystal is the future of media sharing. Using NFC technology, the Flash Crystal can instantly upload music, artist’s websites, business cards or media files from the Internet straight to your NFC enabled mobile device.

Pretty cool, huh?

The Flash Crystal is breaking the idea that all music should be cloud based by combining the reliability of a physical copy of media and adopting today’s newest tech. The Flash Crystal is one of the easiest way to share media content today. Unlike Bluetooth, it doesn’t require a PIN to link, and it doesn’t require an app like a QR code. Simply turn on the NFC on your mobile device, tap the back of your phone with the Crystal and you have yourself a whole album of music.

It’s that simple.

Bell spoke to me about how he came to the development of Flash Crystals when he was starting BioNanovations in December of 2012. Bell said, “Money was tight, and I was trying to sell CD’s of my own music just to get by.” He said his CD’s didn’t sell because no one buys CD’s anymore, and that’s when he met the point where desperation equaled innovation.

“I needed something that could send music straight to your phone without the hassle of a CD,” he said.

Bell is currently still the CEO of his biotech startup BioNanovations, but he works closely Ronnie Braxton and the rest of his team to bring the Flash Crystal to life.

According to ABI Research, there were 285 million NFC-capable devices in 2013. In 2014 it is estimated that more than 500 million NFC-capable phones will be in the hands of consumers worldwide. With millions losing terabytes of data using cloud-based music storage, and according to eMarketer, over 70 million people listening to their music regularly on a mobile phone in 2013, Flash Crystal has the potential to change music promotion and distribution for good.

As a Business Management major at Trevecca Nazarene University and a Division II track athlete, Josh Durham is in a little bit of everything.  Josh loves startups from tech to healthcare and recently joined the ranks of an online coffee fundraiser called Goodbean.org from his hometown of Franklin, Tennessee.



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