New App Widdle Wants to Become Your Social Media Assistant



We all love our social media. Facebook, Twitter, Instagram, Pinterest–social media has taken over most of our lives.

But, they each have their own language, and when you want to check those statuses, you have to bounce from app to app.

Widdle wants to change that by putting all of your feeds in one place, making them easier to manage.

incontent3The question is, do users really care that much? Does it matter that you have to switch apps or that each app uses different symbols? After all, some say the networks are becoming more and more like each other as time goes on.

What do you think? Widdle is now available in the App Store for you to see for yourself.

What is your startup called?


What’s the story behind your idea?

Widdle was thought up over spring break 2012 by Matt Strayer and myself, Aj Mihalic, during a nice bike ride through the metroparks here in Ohio. While riding, we spoke about life, our future aspirations, and anything else that came to mind. One of those things was social media. After talking for a bit about it we realized that social networks weren’t as useful and easy to use as they could be.

You see, social networks are all decentralized from one another, fragmented, and most importantly, they make it incredibly difficult to find the things that we all care about. This problem is only made worse as their number of users grow and they gain mainstream popularity because more content is being created whether or not we are interested in it. So, after a few brainstorming sessions trying to solve this problem the idea for Widdle was created. Now we are here, on the brink of Widdle’s launch into the App Store.

Who are the founders, and what are their backgrounds?

Matt Strayer, Cory Breed, and I, Aj Mihalic, are the original founders. I have a background in design, specifically UI and UX. Matt is a front-end developer with a sound financial and business-oriented process of thought. Cory is a software engineer, with a good deal of experience in larger software companies and a strong focus in iOS development.

Where are you based?

Cleveland, OH. #CleveLandWeLove

What’s the startup scene like where you are based?

It is by no means Silicon Valley – the lack of sunshine and frigid winter temperatures being one of many differences. The scene in Cleveland is still in its infancy. However, it has grown a great deal in the past year. The area is really beginning to embrace startups and grasp the mentality that goes along with them. Cleveland is also doing everything in its power and taking every step it can toward making itself a place for startups to thrive.

What problem do you solve?

Simply? Social media overload. This age is one of social sharing. We have all these ways to like and share posts that we appreciate, but no simple and easy way to find them, let alone hide the tidbits that we dislike without unfriending or unfollowing someone. Being able to do this not only makes social media more enjoyable, but gives us the opportunity to find the things that really matter to us quickly and easily. What currently exists is not the best answer, so we’ve created a new way in which to do this.

Why now?

Widdle is really relevant NOW because social media is still growing extremely fast and with it our need to manage and curate it.

What are some of the milestones your startup has already reached?

We were lucky enough to assemble a solid team of talented developers and creative people who full heartedly believe in Widdle and our mission. While, this may not seem like a major milestone to anyone else, it is a pretty important one to us. We have also raised a small round of seed funding and gained an experienced and extremely knowledgeable serial starter as an advisor, Mr. Ed Buchholz from Expense Bot.

What are your next milestones?

Launching to the Apple App Store within the month and hoping that people will love to use Widdle as much as we do. We also have a few great ideas for it in the pipeline that we anticipate will only help people find it even more useful, but first things first.

Where can people find out more? Any social media links you want to share?

Our Blog  | Twitter | Facebook

@aj_mihalic | @matt_strayer


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