Fotor Makes Photo Editing Fun–Not Overwhelming

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Photo editing platform Fotor is part of a crowded field of Photoshop competitors. The software, which has been around since 2012, is fun and easy-to-use. I edited that picture above of the awesome Nicole Glaros during her Everywhere Else keynote using the platform. It was super easy, even for  a novice like me.

Fotor has all the basic features of any editing software. They also just added a new feature called Social Media Cover Maker, which helps you easily create covers for all your major social media accounts.

Check out our Q&A with Fotor below and head over to try it out for yourself.

What is Fotor?

Fotor is a set of image processing tools that allows everyday users to edit photos in an easy and intuitive way.

Brand Story

Fotor was launched in May of 2012 and has from the very beginning brought powerful, easy to use photo editing tools into the hands of anyone and everyone with an internet connection. Utilizing cloud computing to provide a suite of image processing tools ranging from basic cropping to HDR (High Dynamic Range) processing, Fotor has made professional-level photo editing accessible to everyday users through a clean, intuitive interface and workflow. Fotor strives to provide the highest quality tools in the most accessible manner and continues to pursue this goal with each new product and version release.

Mission

Make photo-editing tools accessible to everyday users through a fun and easy to use interface.

Words we like:

  • Easy-to-use
  • Multiplatform
  • Easy
  • Fast
  • Intuitive
  • Fun

Words we don’t like:

  • Complicated
  • Difficult
  • Overwhelming
  • Serious

Who are our users?

There are hundreds of thousands of Fotor users spread across the globe. To continue to grow we have to understand our current users and think about how to reach new ones. With the rapid spread of cellphone cameras worldwide and the desire to share experiences with friends and family, the number of people we could reach has grown exponentially. Always think about how we could help our users have a better experience and most importantly, how our users want to edit their photos.

Our users are non-professionals, they love taking photos and are creative but are intimidated by technical language and complicated software. They want a clean, visually welcoming and accessible website. They want easy to use and easy to understand tools while at the same time being open to new possibilities. They want happy, fun imagery. They might come to our site to create a collage but might stay and find stickers or our portrait editing tools. Our users want to share their creations with friends and family. Our users want to be inspired and make unique creations that represent who they are and who they aspire to be. We empower our users to rediscover their inner artist in a fun and engaging way.

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