Why It Makes Sense For Startups To Invest In PPC Marketing


When you start a new business, there are many things you need to consider. One of the items on your to-do list will be to set up an online presence. There’s no denying that the Internet offers a cost-effective way to promote a brand.

You will no doubt have plenty of ideas on how to promote your startup business online. One thing you may not have considered as part of your strategy is PPC marketing. Let me share with you some reasons why it should form a crucial part of your Internet marketing plan.

Your new website won’t be popular

Many people assume that their new site will become a runaway success. “Build it, and they will come” is probably a saying that sticks in their minds. But, what those people don’t realise is no-one will find their site.

Why? The answer is simple: it’s too new! Sure, you might assume that giving your website an SEO check is all that’s needed. What you may not know is search engines provide little clout to new sites. Did you know that it can be at least a year before you start seeing large visitor numbers from search engines?

PPC or pay-per-click marketing is a brilliant way to drive traffic to your site. It’s something millions of people use when they don’t want to rely on organic search traffic. In a nutshell, PPC ads are those displayed on search engines and niche websites. For example, your gardening PPC ad could show up on a popular gardener’s blog.

Yes, you have to spend money on PPC marketing. But, using a PPC agency can help save you cash as they’ll set up campaigns for you that deliver real results. Startup businesses shouldn’t rely on organic search traffic alone.

PPC marketing is useful for new product launches

Does your startup make or sell products? If so, you will doubtless want to promote your first new product to the world. PPC marketing helps you to target your products to those that are likely to use them.

Sticking with the gardening theme, let’s say that you’re launching a new lawnmower product. You can use PPC ads to target visitors with an interest in gardening. And you can even target certain niches, such as commercial landscaping.

There are scores of case studies out there that prove PPC ads work for firms launching new products. If you relied on organic search traffic alone, expect to make little to new sales in your first year!

PPC ads are cheap

As a startup, you might have thought about advertising your brand in the media. The thing about printed media like newspapers and magazines is they are expensive. Most people stick with online advertising as it’s more cost-effective.

They are also viewed across many platforms, such as computers, smartphones and tablets. Startups know they have to keep costs to a minimum. That’s another reason why it makes sense to opt for PPC marketing.

I hope you’ve found today’s article useful. Thanks for reading it!


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