Nibletz Staff
One of the best ways to get a new startup company noticed is to attend a tradeshow. At a tradeshow, you will be able to gain interest from investors and maybe even achieve some much needed press attention. But, it’s important to realise how competitive these events are. You’ll find at least four other startups vying for the attention of the same investors that you are after. So, how can you make sure your business is the one that they notice? It needs to be your idea that they go home thinking about.
Plan Ahead
You should be planning your attendance at a tradeshow months in advance. This isn’t something you wake up, think about for a few days and then attend. You need to be prepared and have all the marketing materials that you need in place. It’s crucial that your trade booth looks well designed and well funded. You need to give the impression that your business is already successful. Ideally you want investors to have a certain mindset. You want them to think you don’t need their money because someone else will invest. You need them to start considering your business to be in their best interest. This is all about presentation.
Purchase The Materials
You should think about purchasing materials and accessories to make your business stand out more than the rest. You may be thinking about using posters and pin ups to market your brand. But you should also consider buying frames for these posters. You should consider purchasing poster snap frames as these are easy to set up and will make your presentation look more professional.
You might also want to consider using a professional stall designer. It’s one of the best ways to guarantee that your business does, at least, get some interest. However, professional stall designs don’t come cheap. You might be better off using one to rent rather than trying to get one custom made.
Use Technology
If you can, you should consider how you can incorporate technology into marketing at your tradeshow. If it’s a product that you are trying to sell you could consider using a form of AR. By doing this, investors will be able to see themselves holding a virtual copy of your product on a screen. You can even use AR to show them how the finished product would work and what it could do.
Don’t Forget About Social Media
As well as this, you should be thinking about how to use social media to your best advantage. For instance, you should be looking into spreading the word about your attendance. If you can get the name of your business trending you will already have the interest of some investors. Any social media network can be used to boost word of mouth for your company. But we particularly recommend looking into whether there is a snapchat story setup on the day of the event. If there is you definitely want you business to be involved and taking part.
We hope you use this advice to find tremendous success at the next trade show that you attend.
