From time to time, exhibitions will crop up that your company will want to make a splash at. You might advertise at a visitor-based exhibition. Maybe you just want a way to connect with like-minded individuals in a business-like environment? In any case, you need to make sure you represent your company well. You want to be the ones who stand out among the rest, rather than filtering into the background. However, just as importantly, you want to stand out for the right reasons.
Professionalism is key if you’re going to be exhibiting at an event. Even if you’re just browsing as a visitor, you should always remain professional. So, equip yourselves with branded corporate clothing for the occasion. Keep your booth tidy at all times. Always talk to people in a professional manner. Whatever you do; don’t be tempted to drink a little too much alcohol. The last thing you want to do is to ruin your company’s reputation by making a fool out of yourself.
Plan Ahead Of Time
By the time you get to the event itself, you want to have planned extensively. That way, you’ll be able to tailor your marketing material specifically for the event. Employees will arrive with the important information they need to converse with others. You don’t want to be in a situation where questions can’t be answered due to a lack of knowledge on your part. Failing to prepare will result in an amateurish display that will fail to grab the right kind of attention.
You didn’t come to this event to stand in the corner and keep your mouth shut, did you? With all the competition you’ll be forced to deal with, you’ll need to be somewhat aggressive with your strategy! Start talking to people about your product. Mingle with people and don’t be afraid to start a conversation. You want to make connections and raise brand awareness. This isn’t the place to be shy, so leave that behavior at the door.
People love freebies, so arrive at the exhibition with plenty of free gifts at the ready. It doesn’t matter what you bring; they all act as a tool of engagement. If you can encourage people to visit your booth for the free gifts, you’ve already grabbed their attention. From there, don’t let it go to waste! Talk to them and start using those gifts to your advantage as a marketing tool.
Yes, you’re there to represent your company in a professional manner, but that doesn’t mean you can’t have fun! Visitors are much more likely to come and talk to you if you appear friendly and happy. Overdoing it by being too formal won’t attract visitors to your booth. Have a laugh and a joke, and enjoy this rare occasion to be creative and do something different from the norm!
Events like this can tend to leave you overwhelmed and overly stressed, so try and relax a bit! As long as you’re representing your company in the right fashion, you’ll be just fine. Have fun!