Marketing is easy, right? Wrong! So many businesses get their marketing strategy completely wrong. Plus, many more aren’t maximizing their assets either! Getting things right is crucial to business success. So, if you’re setting up a startup, or a long-time business owner, these two tips could help revolutionize your company! Check them out, and get implementing them today!
Trade shows are seriously great. Networking is a pivotal part of marketing. So, what better way to show off what your company does best than in an event hall full of your competition? Prove to the punters that you’re the best! That way, people will always side with you. Trade shows are also an excellent way to get your name out there. It’s like LinkedIn, but in person! You can make vital business to business relationships that could serve your company well in the future. Your best to exhibit something at your spot at a trade show, that way people will remember what they saw at your stand. Make sure that your branding is clear and stands out from the crowd too. Everything should stick to one color scheme and there should be a clear, profound logo to identify your brand with. Handing out items to punters is also a great marketing technique used at trade shows. Caps, stickers, badges, mugs, whatever you like, really! Wearables are probably the best solution because it is even more free marketing around the rest of the trade show hall. Lanyards are a great example of this. Getting punters with your logo around their neck is some serious marketing gains. Look no further than a company such as The Lanyard Factory. Their site can be found at lanyardsfactory.co.nz. Promotional and custom printed lanyards aplenty! What more could you need to steal the limelight at your company’s next visit to a trade show?
Welcome to the digital age! If you don’t know the basics of Twitter, then here they are – seriousstartups.com/2016/06/01/internet-marketing-getting-to-grips-with-the-basics-of-twitter. Once you’ve mastered those, you can really get your company’s account up and running. It’s important to understand the workings of Twitter in order to lead your marketing strategy with it. It’s all well and good hiring an unpaid intern who lives on social media everyday. However, they’re not going to have the business acumen that you possess in order to get the job done properly. Hashtags are the best way to get your brand talked about online. So be sure to get thinking of something witty and clever to get your brand name circled around the ‘Twittersphere’. This article by Mashable about hashtags is a great read! Check it out, here – mashable.com/2012/09/09/twitter-hashtags-small-business. The best thing about social media marketing is that it’s free. So, it’s not eating up any of your budget! Handy…
So, if you’re intrigued by our two T’s to marketing, then get going with them today! Trade shows and Twitter are a surefire way to market your business success. So, what are you waiting for? Let us know how it went in the comments section below!