Nibletz Staff
High angle view of a businessman standing amidst businesspeople
If you’ve ever spoken to a successful business owner and chatted about how they got to where they are. You’ll know that the secret behind their success is seriously simple – to stand out. The most important factor when it comes to building a business is ensuring that it stands out for all the right reasons. The question that many business owners have, of course, is how do you get your company to stand out from the crowd?
Have a unique ethos
One of the best ways to get your company to stand out from the crowd is by having a unique ethos. For instance, a few years ago, everyone went organic and natural mad. This meant that the few companies whose ethos were to offer organic and natural products did incredibly well.
Today, of course, there are hundreds of companies that are natural and organic, but at the time there weren’t. This meant that companies that had an ethos that focused on being natural and organic, became incredibly popular. At the time, they were considered to be unique, as very few companies shared their core values. If you want your company to be a success, having a unique ethos is important. Don’t be afraid to be different.
Be different with your marketing
When it comes to how you market your business, aim to be different. Of course, advertising via social media and email campaigns is all well and good. But if you want your adverts to be eye-catching and get your business to where it needs to go, you need to think outside of the box.
A few months ago, a luxury Range Rover that was parked outside of Harrods in London, was spray painted in pink paint. The words read ‘cheater’ and ‘I hope she was worth it’. A video of this car went viral with everyone thinking the car had been vandalised by an angry girlfriend, after her partner had cheated on her. It got attention all over the world, and as a result of the video, sales of the car increased. It turned out to be nothing more than a very clever social media stunt. Different forms of advertising like this, are what it takes to get your company noticed.
Another unique marketing option is to design a Snapchat filter, especially for your business. This means that whenever customers are at your business and use Snapchat, they’ll have the option of adding a special filter to it. From birthday Snapchat filters to holiday ones, there are plenty of options on offer. This might be a subtle form of advertising, but it is also an incredibly popular one.
Make customers remember you
The key to getting your company to stand out from the crowd is getting your customers to remember you. This is something that, sadly, is easier said than done. The best way to make customers remember you is to show them that you value them.
For example, stores that offer customers a loyalty card, report that they get a high percentage of their customers coming back. That’s because rewards are a fantastic motivator, and they make customers want to go back again to earn more points.
Whether it’s via a loyalty card or another customer loyalty scheme, if you want your customers to remember you, reward them when they buy from you.
Want your business to stand out from the crowd? Then take the above tips and ideas on board.
