Innovative Ways of Promoting Your New Product

SONY DSC

SONY DSC

If you have a new product hitting the market, you want to make sure that as many people know about it as possible. When people are not aware of the product that your company is launching, then your initial sales will be weak. This is a problem because when you release a new product, the aim is always to hit the ground running. When that doesn’t happen, it’s always a big disappointment. So, here are some innovative ways of promoting your new product.

Carry Out a Live Q&A

You need to embrace the internet and everything it has to offer if you want to launch a product in an innovative way. This doesn’t have to be so difficult either. One of the best things you can do is hold a Q&A session. With the help of software like Periscope, you can live stream the entire Q&A too. This means that you can get lots of people involved, and they can ask questions live before you respond to them. This helps to encourage people to learn more about the product. When they have all the facts about it, they will be more likely to make a purchase.

Attend Conferences and Trade Shows

Trade shows and conferences offer you the opportunity to appeal to people directly. This hands-on aspect is essential because it lets people see what you have to offer for themselves. It’s totally different to what people experience when they look at your products online. You can make direct sales and give the product launch a real boost if all goes according to plan. Find the best trade shows in your industry and sign up to attend them.

Create a Slick Video Campaign

The internet is still important though. And one of the best ways in which you can promote your product online is via a video campaign. This will help to convince people that they should buy from you. It will have to be something that is modern, eye-catching and snappy. Promotional videos have to be short and get to the point quickly if they are going to have the desired effect on the audience. You can hire Captiv8 Production Company to create these videos.

Collaborate with Another Business

Collaborating with other small businesses allows you to take advantages of other customer bases. Of course, the other company will want something in return. But if the negotiations can be a success, then teaming up can be something which everyone benefits from. Obviously, you need to make sure you are not trying to collaborate with a direct competitor. But the company should be relevant to yours in some way.

Encourage Fans to Spread the Word

If you have a core group of loyal fans who are interested in what you’re doing, then use them. By encouraging them to spread the word, you could get a lot of referrals. If these people like your products, then it shouldn’t be very difficult to encourage them to tell other people about it. So, send out an email to your existing customers and ask them to spread the word far and wide.

750x100

You Might Also Like

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>