5 Companies That Have Branded Their Passion

9fc1be_1b7ba39baf4743c9a71c58a3820bb273

Choose a job you love and you will never have to work a day in your life.

Whether or not Confucius actually said this, the quote rings true to the point that some businesses have created their company cultures around the love and passion they have for their product. The following are five such companies:

Amway

Known as the number one direct seller in the world, Amway offers salespeople around the world the ability to increase their selling potential. In an article for Amway Insider, the writer makes a link between the growth of salespeople’s personal networks and their happiness. There is a cyclical nature to this — an increase in happiness and passion leads to more sales, which in turn increases happiness and passion. This cycle comes from being in control of your own economic goals and growth. There is something invigorating about being your own boss that is seen as a function of sales.

Facebook

Creating a corporate culture of passion, excitement and enthusiasm does not happen by accident. This is the lesson that can be learned from Facebook and its youthful CEO Mark Zuckerberg. Facebook has a different hiring approach from most companies. It focuses on hiring the best people first and then finding a specific position for that person. This places personality above function, creating an environment of energy and gusto. If you are going to follow this model in your business, advertise with only the minimum requirements for employees and focus on the excitement of the organization instead.

Virgin Corporation

Richard Branson has become a force in the global market. Usually seen smiling, pranking staff members and being witty on social media, his personality is the cornerstone of the Virgin Corporation’s corporate culture. Even on the Virgin Atlantic about page, the company’s employees are described as a “passionate lot” and it is full of casual language like “chill” and “fun.” As the leader of your business, it is your job to promote the corporate culture you want. Passion starts from the top.

Tesla

Like Branson, Elon Musk is a passionate leader to the point of being called evangelistic. The founder of Tesla and SpaceX has a mission for the world that drives his passion. He envisions the Earth as free from wasteful fuel energy and its people reaching out to the cosmos. Musk has become the poster child of intellectual happiness, telling people to pursue their passions as a way to find fulfillment. Both of his companies have that same mission-driven and global business culture. For your business, make sure it is tasked with making the world into something new and better. Infuse it with your dreams of a better place.

Chegg

The education hub Chegg started out with students that needed help navigating the high cost of education. Most of its employees are recent grads and the corporate culture reflects this. Chegg is passionate about education and the values developed while earning a degree. It offers tuition reimbursement, days off to volunteer and electric vehicle charging stations. Much like dorm living, Chegg offers free lunch daily, an on-site gym and games like Foosball, pool, ping pong and Wii that make for a fun workday experience.

750x100

You Might Also Like

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>