Nibletz Staff
You know you want to start a business of some kind. Well, what if your startup is centered on a blog? Whether the blog is the business or an accompaniment to it, this right here is some essential advice.
Identify the tone of voice and style
Is your blog going to be funny? Are you going to write relatively short posts that can be read in a minute or so? Will you write longer ones that could take about seven or perhaps longer? Will you incorporate current events into your writing? (Answer: Yes, you probably should.) If you’re going to have several writers, will you all adopt a similar tone of voice? Consistency here will help foster loyalty among readers.
Read as many blogs as you can
No, not so you can copy their ideas. It’s so that you can learn from the people who are writing successful blogs. More important than the “big” blogs, however, are other blogs that are in your niche. All of this will help with topic ideas, strategies, and identifying what works for readers.
Look into guest blogging
If you love to write, then it follows that you’ll want people to read your writing. If you’re starting a blog, then this is a pretty easy conclusion to come to! But you shouldn’t only be willing to write for your own blog. In fact, with the right help, you could create content for other blogs. This will help you and your blog gain recognition. Guest blogging is perhaps more popular than you think. All the biggest blogs, including Lifehacker and The Huffington Post, host guest blogs. Check out this influencer marketing guide for more details.
Your priority should be ‘informing’
Okay, so if you’re running a comedy blog, then your main purpose should probably be to entertain! But with most other types of blog, what people really want is to be informed. Don’t take too long getting to the point. Don’t confuse the issue. Don’t flood the article with words that sound impressive just for the sake of it. Articles that are informative will always capture hearts and minds more than more sensational or lazy articles.
Optimize for mobile
You may think that a blog is simple enough for reading on a mobile phone. But you’d be surprised. If you haven’t optimized your website for mobile phones, your blog could be in trouble. Don’t assume that your website will be user-friendly and easy to read on mobile. Get it optimized so your blog is responsive to all types of screen sizes. So many people read blogs on mobile devices these days. You don’t want to lose out on that potential audience.
Keep an eye on design
Design is an extremely important factor when it comes to successful websites. Don’t think you’re exempt from having to keep an eye on design just because you’re dealing in the written word! Sure, a lot of people will appreciate simplicity. But a lot of those standard website templates you can get for blogs these days aren’t too impressive. Plus, everyone’s already seen these templates a million times before. See if you can get some unique design for your blog.
