Nibletz Staff
Confused by all the modern ways you can now market your company online? It’s true that this may seem very confusing and alienating at first glance. Especially if you are completely new to this field. But, these days, it is absolutely crucial that you are able to tell the difference between SEO and social media. Not sure where to start when it comes to learning the basics? No problem; here is our ultimate guide to online marketing!
SEO
You will no doubt have already heard a lot about website SEO. This acronym stands for ‘search engine optimization’. It’s all to do with how well your website ranks in search engine results. Get your SEO spot on, and your site will fly up to the top of search rankings. Get it wrong, and you will be so low down that it could be difficult for people to find you using Google. It’s easy to give your site’s SEO a boost. You just need to add a blog and post lots of fresh content full of keywords and links.
Pay Per Click
Have you ever seen the acronym PPC? Well, this stands for pay per click marketing. Have you ever noticed sponsored links that appear at the very top of search engine results? Well, these are all pay per click adverts. Every Time someone clicks on one of these adverts and goes through to your website, you pay a small fee to the search engine. There are lots of marketing firms who specialize in Pay Per Click management and could handle all of this for your company.
Social Media
Social media marketing is another huge player when it comes to online marketing. It is crucial that you create Facebook and Twitter profiles for your company. Most businesses are also now finding that Instagram is also useful for generating website traffic. Social media gives you the chance to get all of your blog content out there into the public. Hopefully, your fans and followers will share these posts as well, which can increase the traffic to your website even more!
Affiliate Marketing
There are now millions of bloggers on the Internet, all of whom have millions of readers. There is one easy way you can direct most of these readers to your website. And that is to buy affiliate marketing. This kind of marketing can be consumer based or can also occur between businesses. To utilize bloggers for your affiliate marketing, you simply need to pay a popular blogger to add links to your website in their blog posts. This will greatly encourage all of their readers to click onto your website. Most companies only pay for the number of clicks that each link generates, but this isn’t a set payment rate and the blogger might prefer an overall fee to publish each link.
Online marketing doesn’t have to confuse you. There are many guides to it online. Hopefully, this one has made things a lot simpler for you! You will certainly reap the benefits when you start focusing on your online marketing!
