Nibletz Staff
Along with any current advertising method, business operators can gain a lot by adding in an internet marketing strategy. Just having a website active is only the start. The true test is how effective that site is at converting visitors or readers into customers. It takes more than what you may think to get someone to purchase a product or service online. Follow these tricks to increase the conversion rate on your website.
Know Your Customers
As someone in charge of a business, it is essential to understand the audience you are trying to sell to. People looking to buy women’s shoes are not going to be the same customers that are purchasing the latest video game consoles. Take into account gender, age, and personal preferences, and then research what appeals to them and start thinking like your customer. With the newly obtained information, you can create a message that is directed more towards that group’s needs and wants.
After knowing what gets your customer’s attention, use the details in your marketing strategy. This is one sure way to increase conversion rates.
Show Off The Positives
Do you know what makes your product superior to the competition? If you don’t, you need to find out. Potential customers are going to want to know why they should pick your company over a different one to get what they are looking for.
You have to be able to make your customers believe they are getting the best there is with what you have to offer. Go to your competitors and see what they have and how you are better. Make sure to include your findings on your site so your customers know what you have found.
Adding It All Up
Now is when you take everything you have discovered and turn it into something that is alluring, pleasant, and desirable. A landing page that tells your potential clients everything you have to offer has to be perfect. Share with the client all the details that they will need to fully understand what they are getting while also persuading them to make the purchase. The first landing page is going to be rough, so plan to make changes and follow the web design trends with caution not to over do it. Focus on the fundamentals of making your value proposition instantly identifiable in the simplest possible way.
Do the best you can when starting out. Nothing is final and revisions can be done. Experiment and see what works to make your conversion rate go up.
Guess and Check
As stated, the first landing page you create is not going to be the only one. A good idea is to make two different landing pages and run them at the same time. Make each landing page a little different so you can test them and see which one works and what one isn’t as effective. It will take a week or longer to fully determine which one is the most effective. Then, take the one that is creating the better results and tweak it a little bit at a time. You will then be able to see what changes convert to sales and which ones don’t. Never stop working on your site, because your conversion rate can always improve.
Gain Their Trust
Getting people to become customers can only be done if you are able to gain their trust. Sure, a landing page is important, but there is so much more to increasing conversion rates. Start by creating a brand and a name for your company. Get out on social media and make your presence known. Talk to the people that could become your clients directly. They will begin to feel more comfortable with you and your business.
Ask former or existing customers to write a review for you. Include these testimonials on your landing page where others will see it right away. Click here for an example of an eCommerce site that lists their premium clients’ logos above the fold. By showing that you have been able to help others with what you have to offer, you can prove that your business is one that can be relied upon. Through building this trust, you are going to increase your conversion rate too.
Tell The Truth
No matter what, don’t include anything that isn’t true on your landing page. People know when they are being scammed and will quickly avoid any site that is claiming something that is too good to be true. If you try and make your products and services sound better than what they are, potential clients are going to be aware of it right away.
With the suspicion that you have raised by making false promises, people aren’t going to believe that you can actually give them what they need. Stay reasonable and realistic throughout your content. Never offer something that you can’t deliver. It will only turn out negatively for you in the future.
