3 Essentials For Your Business Toolbox

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Ever since their inception, computers have had a massive impact on the way we trade. As a business owner, you’re probably bombarded every day by ads and cold emails from businesses that want to sell you some kind of tech tool which will benefit your company massively. The only issue is this: with the huge number of different tools out there, all claiming to be essential for your company’s success, it can be hard to decide where you should invest. Here are a few kinds that should definitely get the top spots on your list.

SEO

If you’ve ever watched Mad Men, then you’ll know that marketing used to be much simpler than it is today. There was a time where all marketing entailed was getting to know your market, coming up with an eye-catching image and slogan, and then pasting it on the biggest billboard you could afford. Now, things are much more complicated. If you don’t have a keen understanding of SEO and everything that goes into it, you’re going to find it extremely hard to compete in any modern marketplace. One of the most important things in SEO is being able to monitor a campaign in-progress, and pick out all its strengths and weaknesses. This is where tools such as Posirank can make all the difference.

Social Media

Closely tied to the world of SEO, social media marketing is another major facet of modern marketing, and has totally revolutionized the way that a brand communicates with its customers. It’s also made effective marketing much more accessible, and leveled the playing field for companies with big, bad competitors to worry about. Facebook, Twitter, Instagram, LinkedIn and more can all be leveraged for greater outreach, no matter how small your company is or how stretched your capital. However, like any form of marketing, social media needs to be approached in the right way in order to get any decent results. Platforms such as Hootsuite will allow you to keep track of your posting schedule on multiple social networks, monitor the kind of engagement they’re getting, and highlight where you need to put in more work or cut back on your spending.

Finances

For you, and most other entrepreneurs, finances can be sorted more or less into one of three categories: billing, increasing revenues and tracking income. However, even when you’ve whittled it down to this kind of simplified view, managing your own finances can be tough unless you’ve got a strong background in accountancy. Fortunately, this is one niche where tech tools have really flourished. Do a little research, and you’ll have no problems finding a financial tool which comes with all the features you could need. Freshbooks, QuickBooks and Square are among the most popular, but there are dozens more which could be perfect for both your business model and your budget. Making sure you and your staff get paid on time and that you’re meeting all the right tax deadlines is essential to the success of any business, so don’t run the risk of taking it into your own hands!

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