False Startups: Why So Many Small Business Immediately Fail

Businessman jumping along the falling arrow

Businessman jumping along the falling arrow

The market is more crowded than ever. Thanks to the internet it’s never been easier for people to set up their own startup companies and push forward with something they’re truly passionate about. This is, undoubtedly, a good thing. Startups are often some of the most innovative and exciting companies around. That is, of course, if they can actually succeed at all. The sad fact of the business world is that, for every business that succeeds, a dozen or more are left behind. But why does that happen? The sheer level of competition is definitely a factor, but it’s far from the only, or even the most important one. So why do so many startups fall at the first hurdle? And how can you avoid suffering the same fate?

Failing to move with the markets

One of the most classic mistakes that people make when starting their own business is not being ale to accurately see where the market is going. The world is constantly changing, and it’s the responsibility of every business to not only change with it but to guide those changes as well. The problem with a lot of startups is that they assume that the market they first appear in is the way things are always going to be. So when things inevitably do change, they’re completely unprepared. To prevent this, you and your business need to be ready to roll with the punches and move alongside the market. Entrepreneurs like https://www.linkedin.com/in/jimtsokanos have made their entire careers out of keeping businesses right on the cutting edge of the current climate. There are more than a few lessons that you can learn from people like Jim Tsokanos about how to, not only survive but thrive, in an ever-changing world.


Ambition is important; there’s no doubt about that. You should always be driven to push your business forward. But the problem with many startups is that they don’t know how to keep that growth manageable. It might seem like a good idea to grow your business as fast as you can in order to compete in an increasingly cutthroat market but, in the end, that causes more problems than it solves. A larger business comes with more demands and bigger expectations from investors. If you’re not growing your business carefully in a manageable way, then you’re inevitably going to find that pressure becoming too much. It’s a much better idea to keep your business at a level where all of the expectations on it can be met. As your experience, bottom line and abilities increase, then you’ll be in a position to push your business on to bigger and better things.


It takes a certain type of person to strike out on their own with an idea that they’re totally passionate about. You need to be driven, talented and confident. All of these are undoubtedly positive attributes, but if left unchecked, they can cause problems. There is no room in a successful business for rampant egos. Business is a team effort and behaving as though you’re above everyone else is a surefire way to lose talented and dedicated members of that team.


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