Nibletz Staff
Relaying information to your customers is something that you definitely need to do when you run a business. But getting it done in a concise, professional and clear way is not always easy. One of the most important things to do is keep it simple. If you try to over-complicate matters when you want to get your message across, you will simply ruin your chances of getting it across successfully. When a message is complicated and messy, it doesn’t hit home.
Use Digital Displays
If you are looking for a way to get information across to customers when they’re in your store, digital displays can be good solutions. They are attractive and clean. Those things matter because information that is presented in that way is much easier to digest and understand for you customers. That’s what’s most important. Digital signage monitors are widely available, so make sure you browse the options. Another good thing about them is that they stand out and grab attention more than ordinary in-store signs do. That means customers will be less likely to miss them.
Emphasize the Important Things
There are some things that are always important when you are trying to promote a sale or sell a new product. These are the things that should be focused on and highlighted repeatedly when you are formulating your business’s messaging strategy. Keep it simple and focus on just two or three things that you want the customer to take away with them. Think about how many adverts people see each day. There is no way in which they can remember everything they are bombarded with. So, you will have more chance of making your messages stay in people’s minds if it’s simple and concise.
Ditch the Information That Doesn’t Matter
You will simply overwhelm your customers if you throw too much unnecessary information in their faces. Rather than allowing them to take more away with them, which I’m sure is your aim, you will cause them to remember nothing about what was said. It will just merge into one big messy dialogue that they forget within a few minutes. You should always ditch the information that is extraneous. If the customers don’t 100% need to know about it and if it won’t matter much to them, leave it out. It’s not about hiding things from them; it’s about hitting them with the important stuff first.
Keep Customers Informed Via Newsletters
However, there are ways to deliver more information to customers. This is away from the ordinary marketing and advertising methods that your company employs. Email newsletters are easy to send out and they help to keep customers informed with regards to what the business is up to. This is useful because it can be read by the recipient in their own time and at leisure. It can also deliver long-form information that is broken up into different sections. So, if that sounds appealing to you, start compiling an emailing list and send out email newsletters each week.
