Nibletz Staff
Free
Freebies are used quite a bit in the modern business world. For those that don’t know, the term ‘freebie’ refers to anything you give someone that costs no money. Businesses hand out all manner of free things to consumers in a big to help themselves grow.
But, what effects do freebies have on a small business? It may surprise you to hear that there are plenty of positive effects they can have on a company. Take a look at the three biggest ways freebies benefit your business:
Increase Customer Base
One of the main reasons people hand out freebies is to increase their customer base. If you give someone something for free, the chances are they’ll come back for more – particularly if they enjoy what you gave them. Some new startups will hand out free samples of products to the public, in the hope of enticing them to their business. It’s a very clever tactic, what better way of showing consumers how good your products are than by handing them out for free? It draws people in, and they become compelled to purchase more, meaning you boost your sales and get an influx of new customers. Plus, the act of handing out something for free seems very generous. Consumers will like this, and it makes them think more highly of your business. As a consequence, they’re much more likely to choose you over any of your rivals that aren’t handing out freebies.
Promote Your Business
Freebies are brilliant for promoting your business to consumers. Think about it, you can create promotional products and hand them out to people at events or on the street. These products will all be designed in your brand colors and with your logo on. Essentially, you’ve passing out a piece of your business to everyone that accepts a freebie. You could give them free mugs or pens that will sit at their desks and be seen by lots of other people. The smartest companies will create t-shirts or hoodies that people can wear to promote their brand. Naturally, you need to be subtle with these products, if you’ve got an ugly sweater with your huge logo on it, then people might not wear it. The bottom line is freebies aid promotion in a very effective way.
Improve Public Perception
As mentioned in the first point, giving away things for free makes your company look very generous. What this does is improve the public perception of your brand. In short, you become a ‘good’ company. You’re not like one of the greedy corporations lining the high street, you’re a small business with a good soul and people like that. Public perception is everything as it can influence how well your business does. If you have a good reputation, then your customers are more likely to write positive reviews about you and recommend you to others. You build up a persona that’s very positive, and your business will grow accordingly.
As you can see, freebies are very beneficial for your business. They’re certainly recommended as a sneaky tactic to help drive your company towards success.
