While many talented writers choose to start a blog as a business, blogging isn’t just a great startup idea; it can also be a great marketing method for businesses of all shapes and sizes. The question is, of course, why are many businesses adding a blog to their websites?
It’s pretty simple really, to boost your website’s search engine ranking, the answer is to add a blog, because sites that frequently have new content added to them, such as via a blog section, tend to rank higher on search engines like Google.
Plus, companies that create their own content to share with their customers and social media followers, tend to be more successful than businesses that don’t have a blog. This is because sharing interesting and informative articles about the area in which your business focuses, creates a sense that you are an expert in your field, and so, are seen as being a good company to buy products or services from.
We’ve established that blogging is a good thing for businesses, but what we haven’t discussed is what it takes to create a successful business-related blog. With that in mind, below are seven truths about adding a blog to your business website, to help you get to grips with what it takes for a business-related blog to be a success. Read on for everything that you need to know.
1. SEO is crucial for success
First and foremost, when it comes to content creation, as you can learn at Poet.co/poet-media/seo/, SEO – aka search engine optimization, is crucial for success. If you’re not clued up on what SEO is or how it works, don’t worry it’s fairly easy to get your head around. SEO focuses on increasing a page’s rank in Google and other search engines, making a website more likely to get high amounts of pageviews. SEO is, in its most basic form, picking out a selection of keywords or phrases that people are likely to search on Google about the topic that you’re writing about and then incorporating them into your content. However, if you incorporate too many keywords, Google may penalize you for it, lowering your page rank. To check that you’re using a suitable amount of keywords, there are plenty of online tools that you can use.
2. Well written content is a must
If you want to ensure that people will return to your blog, again and again, you need to make sure that any content that you post is well written. Not everyone is a born writer, and that’s perfectly fine – we all have our own strengths and weakness, but don’t attempt to write content for your blog if you’re not someone who has a way with words. A badly written blog post can have a serious impact on your success as a business as your quality of writing reflects on your company, so it’s important to only create blog content if you’ve got the skills and knowledge to do so. If not, then perhaps outsourcing the task to a content creation agency could be the answer?
3. Interesting, informative and unique articles are important
For people to want to read your blog posts, they need to have value to them. No one wants to read content that has no value or is boring, so it’s important to think carefully about what you write about. The content that you share on your blog needs to link to the industry that you’re in and have value so that your posts are worth reading. Getting ideas for posts and titles can sometimes be hard at times – the key to article success is thinking about what your audience want to read about and what would be helpful for them.
4. Images are just as important
They say that a photo is worth a 1000 words, when it comes to blog posts this couldn’t be more true. If you want to ensure that your posts get lots of pageviews, using interesting and unique photos is a must. You want the photos that you add to your blog posts to link to the article, be clear and blur-free, and be of a high quality. You can get lots of good quality photos for free online from sites like Flickr, Pixabay, and Pexels, or you can create a Shutterstock account and pay for them – it’s up to you.
5. Regular posting is vital
One of the most important things when it comes to adding a blog to your business website is that you’re able to post regularly to it. There’s no point having a blog section on your website if you’re not going to regularly post to it, as if you don’t post to it, it has no use. Ideally, you want to get into the habit of posting at least twice a week and sharing new posts on the same days each week, so that your readers know when to expect new posts. However, if twice a week is too much, once a week will do.
6. Don’t try and make sales
A mistake that you don’t want to make when it comes to your business blog posts is trying to make sales via them. Yes, your blog might be aimed at your customers, but while that’s all well and good, that doesn’t mean that you should focus on posts that advertise your products or services. Instead, your blog should be more general and should focus on the industry that your business is in – this increases your chances of success.
7. Steer clear of a formal tone and style
Last but not least, steer clear of writing in a formal tone and style. The fact is that the blogs that tend to do best are the ones that are written in a more relaxed and chatty style – this is because they are easier for people to relate to.
There you have it, seven truths about blogging that all businesses adding a blog section to their website, should know about.