Startups: Never Forget These Things About SEO

If you’re a startup that’s serious about succeeding, you’ve probably done hours and hours of research. With hours and hours of research, you’ve probably stumbled across the term SEO. Search engine optimization is absolutely imperative for making sure you offer the best experience to customers, and the search engines are able to index your site and present it to people who are looking for what you offer. Make sure you never forget these things about SEO if you want to be successful!

SEO Is Always Changing

SEO is constantly updating to offer a better user experience to those looking for products and services. A search engine has something called an ‘algorithm’ which is basically the ‘rules’ it is using to help rank and sort through different sites. These algorithms are always being tweaked to offer a better, more authentic experience.

You might remember a time when SEO was more about tricking the search engines into ranking sites in the top few spots, even if the site was spammy and unhelpful. As the algorithms have improved to make sure these sites aren’t able to manipulate them, people have been forced to improve their sites and SEO strategies. This is why taking the time to get genuine, long-term results is so much better than trying to rush results by being spammy and doing shady things.

There are always updates and posts about algorithm changes, and they all have funny names too – e.g. Panda and Penguin. By understanding the basics and staying up to date with these changes, you can make sure your strategy keeps up too.

SEO Is An Investment

SEO is truly an investment, so make sure you look at it that way. No, it isn’t compulsory. There’s no business legislation out there that says you have to have it. However, you should see it as compulsory. It’s an investment because you won’t see results right away. You just have to trust that they are coming.

Sure, you could spend hours and hours researching, and attempting to come up with a strategy yourself. However, you have to keep on top of it and continue to spend time on it. This means you have less time to do what you set out to do in business. You have less time to work on growing your business. That’s why you should look into a professional to help you. Make sure you’re not only considering how much you have to dedicate to SEO, but what this person offers too. They should be transparent – some SEO professionals may try to confuse you with fancy lingo. They should also be able to give you examples of what they’ve done for other people. Reading reviews and testimonials from others is a bonus too. Make sure you choose who you will invest in wisely!

SEO Is Mostly About The Visitor Experience

As mentioned before, SEO used to be about manipulating the search engines, but this doesn’t fly in this day and age. SEO is now about the visitor experience. You need to make sure that your site is easy to navigate, has all of the relevant information on it, and looks great. You must consider your visitor in everything you do. This is what will eventually drive them to buy and come back at a later time. Here you can find 4 Tips for Learning How To Optimize Images For SEO to make sure you get that right. Posts with images get 94% more views than those without, and search engines can use your images to help rank your page. Make sure you’re using images not only for the visitor, but for the search engines too.

SEO Goes Hand In Hand With Social Media

You probably know just how important social media is too. SEO goes hand in hand with social media. Search engines tend to rank social media profiles based on how important they think they are, and ensuring you are consistent with your social media campaigns you can get incredible results. It’s great for local SEO too. Review sites like Yelp are super helpful to people who are thinking of working with you, and you can also ask for reviews on Facebook. Just remember; it’s never worth paying somebody to get hundreds of fake reviews for you. You can see right through these, and you may have to start all over again eventually. Instead, offer an amazing product/service and the positive reviews should roll in by themselves.

Don’t forget these things about SEO and your startup should get off to a flying start!