Something that we all have to do in life is learn how to deal with rejection. Whether it’s on a personal or professional level, getting rejected isn’t much fun. Of course, it’s how you handle that rejection that helps to strengthen your personality.
When you run a new business, it’s likely that your startup will face such negativity from day one. You might get rejected for a loan, for example. Or, you might find that some of your target audience aren’t interested in what you have to offer. If your startup is struggling with rejection, it’s time to step back and find out where you are going wrong!
In today’s post, I will share with you some proven strategies for dealing with rejection. They are actually quite simple things to follow, and you’ll wonder why you never thought of them in the first place!
Find out why you’ve been rejected
When it comes to selling stuff, startups will need to learn how to deal with a “no” response on a regular basis. But, did you know that it’s possible to turn around such replies so that you get a better conclusion?
Prospective customers will tell you they aren’t interested in what you’re selling for a variety of reasons. Usually, they fall into one of these categories:
- They can’t afford what you are selling right now;
- They don’t understand your products or services;
- They aren’t convinced your offerings can solve their problems.
It’s crucial that you can interpret the reason why they said no. And don’t forget that you CAN just ask your customers for the reason why! For a start, you’ll get a clearer reason for their rejection (and you can turn it around). And, second, you’ll gain some valuable feedback.
Learning the reasons for rejection will help you improve your sales closing techniques. If you don’t master such a fundamental sales skill, your startup could be at risk of failing.
Analyze your sales pitch
You might have something amazing to offer your target audience, and you’re sure what your startup offers will sell at a rapid pace. What happens if, in reality, you have little take-up of your products and services?
To find out the answer, you should take a look at your sales pitch. In other words, scrutinize how you sell your products. Is your communication not strong enough or clear? Do your prospects feel intimidated by your pitch?
They say that “practice makes perfect,” and nothing could be truer with your startup’s sales pitch! Find some willing test subjects and pitch what you’re selling to them. You’ll gain an insight into the good (and bad) points of your pitch so that you can refine how you sell.
Make sure you are selling via the right channels
It’s no secret that most companies use a variety of channels to promote their products and services. Still, that doesn’t mean your startup should use just one (or ALL of them)! For instance, if you sell digital services, selling online is the best channel. If you offer something to a niche audience, a more direct approach might be needed.
Thanks for reading; I hope it’s given you some food for thought!