Nibletz Staff
So, you’ve built a website for your business, filled it with content and product descriptions, and invested a whole bunch of banknotes with a local SEO expert to drive traffic to your site. But, while the number of people visiting your site is impressive, your analytics is telling you that no one is sticking around. And your sales figures are showing you that no one is buying a single thing. What’s going on?
The good news is, you are likely to be making some simple, schoolboy errors. And with a bit of work, you should be able to pull things around. Don’t panic, because your website is not a write-off – yet. Try these ideas, and you might see a dramatic improvement in your performance.
Your design is appalling
Online consumers are pretty tuned in to what looks good regarding websites these days. And that means that design has to be a real focus when you have an online presence. Yes, free templates and cheap developers from foreign countries are available, but if they don’t help you keep people on site, they will end up costing you in the end. Invest a little more by hiring a reputable, skilled web designer with strong UX experience, and you will see improvements within a few days.
You chose the wrong web host
There are plenty of web hosting solutions out there on the market. Some are good, some are bad – and some are absolutely terrible. And the problem with a terrible web host is that it will, ultimately scare people away. Slow loading times are a genuine pain that most consumers have no patience for, these days. And, as www.wizzhosting.co.uk point out, you need to look at things like uptime when you are choosing the right web host to use for your site.
You need better content
The web is full of millions of articles that all say the same thing. And if you are just regurgitating the same old stories, advice, or guides, no one will stick around and read it. Take some time to create compelling, interesting information and present it in an attractive way. Hire a good blog writer if you have to, but be aware that if you are only prepared to pay 1p a word, you will, inevitably, get garbage in return. Great content costs money – and it will see a massive increase in the number of visitors to your site who stick around, and it will eventually give you a good return on your investment.
There is no clear vision
According to bdaily.co.uk/, your site needs to inform people who you are and what you do within a few seconds. Whether you are a business selling products, a service provider, or just a blogger, you have to get your message across in an instant.
People don’t know what to do next
Finally, every visitor to your website needs a nudge in the right direction. Make it easy for people to take the next step by including some compelling call to action buttons, or strong call out boxes that makes their decision for them. And while you are working on this little project, take a look at your checkout process. Again, make things as simple as possible for your customers – there is no need to make them fill out a myriad of forms when all they want to do is buy something.
