Nibletz Staff
There’s more ways than ever to get your company noticed, but unfortunately, everyone else is trying to get their business noticed too. That makes it something of a saturated marketplace, and it takes a little bit extra than simply having a great product or service to make yourself stand out from the crowd. While many people rely on the tried and tested ways to get their name out there – traditional advertising, etc – there are other methods too. Here’s a few ways to increase your brand’s visibility without breaking the bank.
Become a Commentator
There’s plenty of great content that people love out there. Have you seen what’s trending? My oh my, is that stuff gold. You might not be able to come up with something as good as that, but don’t worry – you don’t have to! You can piggyback on the back of others, providing you give credit where it’s due. On Twitter, you can re-tweet the latest and best content related to your ‘image’. Note that we didn’t just say ‘your industry’: your image. Cool and hip? Plenty of content for that. Pro-environment? Same!
Branding
Have you ever noticed how people walk around with shopping bags with the names of the shop on the side? You probably haven’t, but you definitely know the names of the stores. They’re visible in plain site! Put your company name and logo on the name of anything and you’ll have walking, breathing adverts spreading your name far and wide. A custom USB drive, pens, hats, and other goods are good ideas. And if you have a shop, then it goes without saying that your name should be on the side of your packaging. It’s affordable and can also be clever: who won’t take a free USB drive off you?
Talking with Others
You know what your marketing budget is and how far it’ll get you. Now what if that budget could be doubled, tripled, or quadrupled: how far would that take you? There’s no reason to think of yourself as an island, swimming in an ocean of competitiveness all on your own. Talk with companies who match your ethos (but which offer different products/services) and team up together. You’ll both benefit from a project that is mutually beneficial, you’ll get new ideas, and you’ll also make your money go much further than it would if you were on your own. Remember, a problem shared is a problem halved…
Do a Good Deed
Now before you think we’re all cynical by telling you to partner with a charity just for the exposure, let us say: the benefits for your company should be a secondary thought. Your primary motivation should be to do a good deed because it’s a good deed. Still, making your business charitable can have a good impact on its success, too. If you pick a charity that you genuinely care about, then get involved and see how you can help. You’ll be helping them improve while also getting your name out there!
