Nibletz Staff
Search engine optimization is one of the most valuable tools at a company’s disposal. With the right strategy, SEO can propel a firm from the bottom to the very top. Seriously; that’s how crucial it is to a business’s success. The problem with SEO is that it is hard to see it in action because it is so obscure. Sure, the site has plenty of backlinks and keywords in the right places, but how can a company know that they work? To answer that question, here are a few signs that are always positive.
Analytic Trackers
In simple terms, analytic trackers are tools which track a strategy and report on its effectiveness. For example, a quality SEO report tool will tell a business everything from the overall score to the mobile-friendly score. Once a firm knows its score, it can tweak its strategy to try and take advantage of SEO. The key thing to remember is that not all analytic tools are reliable. Some don’t tell the truth because they have an agenda, and others only focus on lead generation. A company needs a tracker that has elements of everything to get the best results.
Keyword Rankings
Keywords are the foundation of SEO. Without them, there is no way that a website will move up the search engine rankings. That’s how essential they are, which is why they need respect. They also need tracking because keywords and phrases change and evolve, and so should the business. Start by checking the rankings (put the search terms into Google) and following them for the next six months. After that time, if nothing has changed, the policy isn’t working and needs fixing.
Traffic
The best and simplest way to check SEO is working is to take a look at the site’s traffic. The entire point of search engine optimization is to bring in more visitors to the website. If the site gets more viewers on a daily basis, it is because of the strategy. To check the levels of traffic, it is important to have an analytics tool because that tracks the number of visitors. It also tracks the number of people that bounce, which is a sure-fire sign the SEO strategy isn’t right.
The Competition
Is the competition changing their plan? Are they doing things they didn’t do before in an attempt to keep up with their rivals? If the answer is yes, everything is going according to plan. Rival firms always keep an eye on their competitors because they don’t want to fall behind. As a result, they will copy their opponents when they do something well to minimize the damage. Plus, if it works for one firm, it should work for another. Like a soccer player that gets fouled all of the time, it is a sign that they are scared. And, they are afraid because they know they aren’t in the same league.
A business that can see any of these knows that their SEO plan is working.
