Trying to market your business locally online? Then you’ve come to the right place because we’ve got the tips that will make sure you get the interest from those local customers. Contrary to popular belief, marketing a business locally online isn’t quite the same as an international campaign. You still use many of the same tactics, but they are approached in different ways. We can give you a quick example of this and then look at some of the other possibilities in more detail.
Local search engine optimization means that you’re hoping to attract traffic to your site from a specific region or location. Customers in Hong Kong aren’t going to be beneficial to a local service company in Perth. But how do you target those customers? Well, you might be using a form of PPC SEO. If that’s the case, you need to think about choosing your keywords carefully. Sometimes, long tail keywords are more beneficial and they might even be cheaper to bid on. For instance, rather than bidding on ‘used cars’ you might instead bid for ‘used cars in Sydney.’ By doing this, your site will rank, but it will also rank with people who are close to your business.
You can approach optimizing your site in the same way. Make sure you are using regional identifiers within your content if you are hoping to attract local customers. Google will match sites with specific regions to customers in that area. If you’re not sure how to approach optimizing your site for a local customer base, a local digital SEO agency could help you out a lot. They’ll make sure that your business is guaranteed to find the interest you need from the specific customers you want online.
Hacking Google Business
There are a few different secrets on how to maximise the potential of Google Business. You might not know what Google business is if you’ve only just opened your company. It’s a digital address book online, and it’s key to marketing your company. You can provide lots of information about your company here and even link it back to your site. Once you have done this, you will start to see more customers for your company. But how many will depend on how well you are using this tool. For instance, you can play around with the opening times for your company. Longer opening times will mean that your ad is seen by more customers than a business that is only open six hours a day. The location settings are important too. This will determine how large your business reach is online.
Finally, make sure that your site online is optimized for mobile use. This is crucial when marketing local companies because the majority of users are going to be operating a mobile device. You need to make sure they can use it to find out any information they want about your business. Don’t forget that design issues like this also affect your ranking and how many local customers see your company online.