Nibletz Staff
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Even though every single day you run your business is an opportunity for you to market yourself, you may find that certain situations arise where a full-scale promotion campaign is needed. Perhaps your business is embarking on a new branch, or maybe you have reached a celebratory milestone, and you want to do something special to mark the occasion. Whatever it is, a marketing campaign that is well-executed has no drawbacks – the only thing it can do is get people talking about you, and therefore pull in customers. However, it isn’t always as easy as just putting a few things out on social media and updating your website. A great marketing campaign has many different arms attached to it, all who need to work in sync with one another. Here are all the different bases you need to cover to successfully deliver your campaign to the masses.
Get a press release out there
With the steady decline of the printed media, you may wonder if sending out a press release is even worth it anymore. But the truth is, they are so much more than simply a way to get into your local newspaper. Press releases are now picked up by multi-faceted organizations. So, even if you send out a press release to an industry-relevant magazine, it could end up on their website and social media instead. Utilize your in-house writing team to craft a press release that ticks all the boxes. If you’re unsure what any of these boxes are, read a guide like http://theprauthority.com/how-to-give-an-online-press-release-and-do-it-well/. A good press release has the power to get your campaign recognized in many different media formats, so take the time to make sure you get it right.
Connect to your local network
Are you aware of the business events that are currently going on in your area? If not, why not? Connecting with other companies and your service users can be a great way to spread your message and get results. Treat it as a form of direct marketing. For example, you may head to a casual networking event that is being held at a local bar. You don’t want to overwhelm people by giving them too much of a hard sell, but you can certainly drop off a few business cards and some flyers to help promote a specific event.
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Improve your visibility
No matter what it is you are promoting, good engagement with your marketing campaign relies hugely upon visibility. This relates to how much you are shouting about what it is you are doing within the public sphere. For example, is your event or latest news clearly advertised on the front page of your website, or do readers really have to dig to find so much as a mention of it? Make sure your website and social media platforms are all on the same page and all promoting the campaign – continuity will help to get the message across.
