The simple fact is that many people rarely use their computers to surf the web anymore. They might only use them for work, but they save casual surfing for their mobile devices. So, there are loads of people out there that could be using their phones and missing out on all your efforts to lure in customers on the regular internet platforms.
Bearing this in mind, here are three ways you can tap into the mobile market and start enjoying a better business:
Possibly the best way to tap into this market is to advertise specifically for it. There are different forms of mobile advertising, and they’re all very effective. Mainly, you have mobile adverts that are shown when people are surfing the web on their mobile device. You need to bid on lots of PPC mobile ads to get your business seen by this ever growing market. But, the second thing you should do is pay for your adverts to be shown in other people’s apps. This means that when consumers are using apps on their phone, they could see an advert for your business. It’s a super effective way of bringing in new customers.
An easy way your business can tap into the mobile market is by creating mobile-friendly websites. What is a mobile-friendly site? Well, as an example, look at places like Red Spot Design’s websites, and you’ll see they’re designed responsively, so the desktop site changes to fit a mobile device. This is the whole point of a mobile-friendly site, to look and function better on mobile devices. Not only does this enhance the user experience and mean there’s more chance of consumers staying on your site when on their mobile device, but it also helps you gain more customers. You see, Google has an algorithm in its mobile search results that gives priority to mobile-friendly sites. So, when people use their phone to search for businesses like yours, your site won’t appear high up if it isn’t mobile-friendly. Tap into this market, design a website that’s specifically meant for mobile use.
Another fantastic way to tap into the mobile market is by developing mobile apps. We’ve already spoken about how you can use other people’s apps as a way of marketing your business through adverts. But, if you design your own app then you open up a whole world of possibilities. With a mobile app, you’ve produced something for the mobile market. Consumers download it, and you have part of your business on their phone. They can use your app whenever they like, and it improves the interaction and experience they have with your business. Generally speaking, mobile apps make life easier for consumers, and this is a great thing for your company. An app literally lets you connect with the mobile market and brings your business into the pockets of people you might have been missing out on before.
You see, tapping into the mobile market is easier than you think. So, there’s no excuse, ensure your business is mobile today!