Nibletz Staff
With the changing face of the business landscape, many companies find that they need to find new ways to remain relevant. It’s a very difficult situation to be in, as more and more startups begin, which means the old guards have to put in some additional overtime to find ways to appeal to their target market, especially when there’s another company selling exactly the same product for half the price! Remaining relevant means, on occasion, having a drastic overhaul of your image, and here are some simple approaches to take when addressing this issue.
A new direction or approach to your image is something that can be very difficult, especially when the structure has been long-established. An option many businesses take to restructuring the organization is to outsource to an organization design firm. The benefit of this is, in addition to the perspective from an outside source, that it could be the internal shake up your business needs.
Your customers are always where the buck stops, so why don’t you talk to them and get their viewpoint? The whole customer experience is something you can try to perfect, but as you’re not on the receiving end, it won’t be a piece of genuine feedback if you do it. Instead, draft up a survey to get honest and detailed opinions on the whole customer experience process. Many businesses have the information already on how to improve the customer experience, but not necessarily what it all means. Getting customer feedback helps to not just understand the holes in the process, but it can strengthen the relationship you have with your customers. One of the key issues might be the usability of your website, or the content. Keeping your content relevant and dynamic is usually the main issue with smaller businesses, and this is because the budget doesn’t usually allow for massive changes. However, this needs to be at the forefront of any marketing push. The internet is your window to the world, and there are hundreds of web design firms out there that can give you the makeover you need. From the website to the written content, each segment has to be as uncomplicated as possible, and easy to use.
Sometimes the business image isn’t an external issue, but an internal one. If you have an organization where everyone is reticent to change then outsourcing to firms and freelancers may influence your staff to work in a better manner, one that is in keeping with the ideals you have wanted to push for a while. By shaking up the staff in this manner, it will implement a big change internally, which can make it a gradual process, but a more organic one. This can stretch all the way up to the leaders, and if that’s you, you’re not exempt from a change too! Thought leadership strategies can be a good wheel to set in motion to start building up a line of credibility. If a change has to be made, it can take some time, but it is worth it if it means a more functional, and vastly improved, business image.
