Creative Strategies for Marketing Your Startup on a Tight Budget

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If you have ever launched a startup business, you will know how much innovation and creativity is required to get things going. When the funds are limited, it gives you an excuse to get creative and really think ‘outside of the box.’ You can’t just rely on the marketing techniques of old if you want to make a difference and an impact. So instead, here are some alternative marketing strategies that will help to bring your new business into the limelight.

Word of Mouth

Word of mouth is a great way for anyone to do business. A word of mouth recommendation is going to mean a lot more to people than anything generic that they have heard somewhere. But for this to work, it has to start with you. Don’t just tell people you run a business or have a start-up. The conversation will end right there! Go into more detail than just saying that you’re an entrepreneur. Share why things got started or what the business aims to do. When you get people talking, you are generating your own free marketing. So share your reasons why and those people that like your ethos or can relate to you, will start to follow along with your business.

Engage Rather Than Just Sell

It is easy to fall into the trap of just wanting to sell and push your product on people all of the time. I get it; it is easy to do. You love your product and are pleased with it, so why not shout about it? However, you want to go down the path of engaging with people to help them to learn about your product, rather than just being direct about it. Social media is one of the easiest ways to do that. Connect with others on social media and those in your target audience. Share or retweet posts, leave comments and get involved. When you build up a genuine relationship with people, they are much more likely to listen when you share something with them.

Start a Blog

Speaking of sharing things with your target audience, a blog is a great way to do just that. It means connecting with your audience and helping them to get to know you. It can also open you up to a whole new audience, by increasing things like your SEO. It really is the future of marketing, so you need to be doing it as often as you can. Search engines love new content, as will your customers and audience. If you find that it takes too much of your time to do it, then outsource. A freelance writer or an agency like Qorusdocs could help with content marketing. It is important to include it as part of your marketing strategy, and you’ll be reaping the rewards in no time.

A small or modest marketing budget doesn’t mean that you have to be limited in what you do for marketing your business.  Be creative, build relationships, write, share, and use your skills.

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