Nibletz Staff
Everyone knows the trope. The new startup that has plenty of capital thanks to a recent investment, or the entrepreneur with more ambition than sense starting a marketing campaign that they hope will reach all corners of the globe in no time at all. This marketing ambition only usually serves to alienate potential customers, and there are good reasons why this is so.
Marketing plans that seem too aggressive to those it appeals to can seem like a pain. For example, take Google’s recent approach to advertising through YouTube. On some videos, if you are unlucky enough to be stuck with one as you click on new content, you might be subject to a 30-second unskippable advertisement that you must watch before the video is available to you.
This has gained almost universal criticism because sometimes those advertisements might even have played on YouTube videos that are less than 30 seconds in length themselves. Watching content that is shorter than the gate you had to pass to view it not only makes YouTube look bad, but it can reflect badly on the state of the company who chooses to implement these methods.
As a result, more and more people converted to using Ad Blockers as extensions on their web browsers, thus nullifying the advertising revenue of websites from all over. Google has taken a pledge to abandon this marketing strategy as soon as they can. This case study serves to inform you that subtle, indirect methods of marketing that eschew aggressively locating customers with smart, forward thinking strategies is always the best way to proceed.
SEO
SEO is widely becoming the most popular method of advertising and exposing oneself online. It’s important to realize just how many uses SEO marketing actually has. Utilizing a professional SEO company, you will be able to embed your affiliate link using keywords you want into informative online content that allows you to develop a holistic strategy for gaining exposure online.
The informative content that your link is wrapped up in will only be appealing to those who are looking to learn more about the content in question, so hunting down consumers with marketing isn’t a problem here – they are hunting you.
SEO marketing will allow you to stay on top of the modern internet trend of ‘Googling it,’ a verb that has become synonymous with ‘finding out more about it.’ Instead of subjecting your potential clients to an advertisement, SEO allows your clients to feel as though you have provided them with something, in this case, information, before they are referred to your relevant website showing products and features. What’s more, they needn’t know that you were the one to commission the article.
SEO marketing can be used by anyone who owns a startup, runs an event, or wants an important piece of government legislation to gain exposure. It is the most all-encompassing method of giving your audience a natural and organic way to view whatever you want them to view. Unlike those YouTube videos, it does it while respecting their time.
Remember, seamless marketing strategies are a must in today’s seamless online age. Be sure to take advantage to keep your firm relevant, competent, and modern.
