3 Digital Marketing Platforms You Can Sell Your Product Through

Multiethnic Group of People Meeting with Symbol

Multiethnic Group of People Meeting with Symbol

The world of marketing has changed. From traditional to modern methods; marketing has adapted, becoming more digitalized. Why? Because traditional marketing is failing to reach audiences as the public start to focus on different platforms – most notably, the internet.

Newspapers, magazines and the directory are obsolete, and nowadays, TV and radio very rarely make an impact. Overall, traditional forms of marketing are losing its effectiveness, and what is called “digital marketing” is now considered “marketing.” For the foreseeable future, digital marketing is the most effective means to market your business.

Building an efficient marketing team can, however, take time and money. Digital marketing can take the shape of social media, email marketing, SEO and content marketing; therefore, you will to employ individuals who understand the specific requirements and job specifications for each digital marketing branch. If you’re an employer who is also hazy on digital marketing, then you will also need to educate yourself.

For those who are yet to convert from traditional marketing methods to the innovative digital age, here are five forms of digital marketing you can sell your products through.

Social Media Marketing

Social media isn’t a direct selling platform; however, it is a means to promote your brand and create a trustworthy reputation. Nowadays, people love to log into Facebook, Instagram and Twitter, and see what businesses have to offer. On Twitter, you can send response Tweets to your customers; either funny or serious, and on Instagram, you can bond with your customers by ‘regramming’ their photos and revealing new releases.

The foundation to a social selling success, is by carefully selecting the most relevant social media platforms. If your product is visually stunning Instagram, Facebook and Twitter are all suitable platforms. However, if you’re a web hosting company, Instagram may be a waste of your marketing time.

Email Marketing

Many people will think ‘spam’ when they hear the phrase ‘email marketing.’ This is, however, the complete opposite. Email marketing, if utilized correctly, can drive sales, increase your brand’s awareness, acquire new customers, and retain your loyal patrons. To fully optimize your email marketing, you must collect clean data on your customers, and then create relevant and personalized content. Customers become frustrated when they’re sent irrelevant emails.

Search Engine Optimization (SEO)

SEO is the process of maximizing the number of visitors to your website. To do this, you must ensure your business appears high on the list of search engine rankings. Ways to do this is via content marketing and link building, as well as having an SEO friendly website. Utilize SEO by finding keywords related to your business and having a relevant domain name; refrain from using black-hat techniques. Due to Google’s constant algorithm updates, ensure your digital marketing team remain knowledgeable in their field.

Digital marketing is most definitely the future of marketing, however, marketing in general can be quite fickle. Although it can produce spectacular results, technology and digital trends are constantly adapting. You can spend a lot of money in a single marketing campaign, only to produce poor ROIs. Ways to protect your business (and digital marketing team) is by applying for a business line of credit. Fast access to emergency funds can save your business from unexpected situations.

Although there is still a place for TV advertisements, the internet is paving the future, and will continue to do so. Businesses without digital marketing teams or campaigns will soon find their sales dropping; it’s time for traditional marketing teams to transform into the modern age.

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