There are numerous benefits to using social media for marketing. However, some firms seem to think that it is either too complicated to use successfully, or not relevant to their demographic. Neither of these assertions is true, however, so read on to find out how social media can help your startup succeed.
Connecting with customers
One of the biggest benefits of using social media for marketing is that it is a fabulous platform for connecting with your customers. In fact, it really breaks down the ‘them and us’ barrier that can build up in the consumer- customer relationship. After all, social media is a less formal platform that can allow you to put a relatable face on your marketing campaign.
You may do this by providing videos or photos that fit in with the image you are trying to create. You may even add posts in a more informal and humorous fashion to help your potential customer better to relate to your brand. Something that you can see a fantastic example of here.
Another major benefit of using social media for marketing and sales is that it provides you with an instant platform for market research. That means you can see the type of people that like your product and interact with your content.
You can even use tools such as surveys that many platforms allow you to create to get instant feedback on how people perceive certain products, content, or offers. Something that can then be used to feedback into your product and service development process and further improve things.
Feed your marketing and sales funnel
The thing that many startups forget is that social media doesn’t exist in a bubble. In fact, it is a wonderful way of feeding your marketing funnel that ends with sales and repeat customers. Luckily, using methods such as Facebook marketing, or Instagram marketing can be a very useful way of directing people through the preliminary stages before buying.
After all, it provides a platform for information gathering and engagement, as well, if it is done right, links to purchase products, and a way of contacting customers services. All of which are a part of the directional system that leads more customers to actually make a purchase in the end.
Above anything else, the role of social media in ecommerce is one of promotion and public relations. It is a fabulous option for nurturing positive regard for the items or service you are trying to sell.
One way of doing this is to foster positive reviews. Something that social media platforms like Facebook and LinkedIn overtly build into their business profiles.
Also, linking with other brands and charities online can be a great way to boost the perception of your own company. Also, don’t forget that all the interactions that are public will count towards your demographics’ perceptions of your business. This means keeping them professional and helpful for the most part is a vital element of social media marketing success.