Kyle
Last April we reported on New York startup Iwannanom, a cookbook startup that was revolutionizing the online cookbook. Founded by Danny Nathan and Chuck Masucci Iwannanom took a different, more efficient spin on online crowdsourcing recipes.
“I Wanna Nom is a reinvention of the cookbook for the digital world. It’s a recipe bookmarking and discovery tool that allows the user to keep track of recipes they discover anywhere on the internet and easily share them, rate them, comment on them, and find new recipes and dishes by following friends and fellow foodies.” Nathan told us in an interview.
Nathan and Masucci met five years ago while working at POKE New York a well known innovation company that worked with clients like 19 Management, the firm that represent American Idol artists.
Masucci eventually left to join the team at Skedj, which we interviewed back in November. Now Nathan, and Masucci are back together again, along with Joni Goldbach to launch DateNight a new New York startup that’s designed to take the monotony out of dating, post honeymoon phase.
Goldbach met Nathan on a date where they bonded over discussing great marketing ideas. They’ve been together ever since, and admit that they will use their own startup to keep date night alive and well.
“Date Night is a million things to a million different couples. But there’s one common thread we’ve discovered across couples everywhere. Once you’re dating – once you’ve reached the point in your relationship where you start talking about us and we – you stop going out on dates. Candle-lit dinners become take-out containers and theatre tickets become DVD mailers. Date Night gives way to the ease and simplicity of routine” Nathan said of his latest venture. “We believe it’s time for an evening out that was actually planned in advance. It’s time to try something new together – something that fuels your sense of adventure and discovery. Hire a babysitter. Take a class. Party on a school night. Dress to kill, for no good reason but that you can. We believe it’s time for couples to start dating one another, again.”
Nathan, a designer by trade, has turned to advice from Ben Pieratt, one of his role models saying Pieratt “…is always one of the first people who comes to mind for me when someone asks this. I’ve been a fan of Svpply from the early days, and started following his personal blog, etc. to learn more about how he did it. His discussions about transforming himself from designer to co-founder and CEO of a successful startup have always been inspiring to me. He’s a totally down-to-earth guy who made it happen. I respect him for that immensely. ”
Right now the trio is bootstrapping out of their apartments where they are admittedly keeping the cupboards stocked with the simple startup things like Ramen. They plan on iterating quickly and adapting to the community that they’ve started to form.
Sure there are sites out there that recommend things to do, there are also plenty of dating communities but most are targeted towards couples still in that “honeymoon phase” no one has really thought of the post honeymoon phase period. All three founders hope that Date Night can take off and that couples that use the service will continue to have date night with each other for years and years.
Date Night is bringing Date Night back to couples everywhere, find out more here at datenight.is.
