The Case for Going Stealth

From Ben Yoskovitz

The tech industry is overly-obsessed with making noise, being self-congratulatory and too often, focused on the wrong things. We look at PR as a big win. We celebrate financings (although we also spill plenty of digital ink about not celebrating them too; and yet they’re common on tech news sites).

There’s a time and place for making noise about your startup, but you’ve gotta be clear on whether you’re doing it to feed your own ego and make yourself feel good, or if you’re doing it strategically for some understood and measurable benefit. Making noise can definitely help–but more often than not we do it for the former reasons and not the latter: we want to feel important, we want people to recognize our “accomplishments”.