Nibletz Staff
When you read a blog, article or column that focuses on the best bits about being an entrepreneur, one of the things that always crops up is the fact you won’t have to do any more job interviews. But this isn’t strictly true because when you are looking to raise further funds – for whatever reason – you will need to look for investors. You’ll very quickly realize that this is your equivalent.
You’ll have to find the right one, say the right things, look the part, and you’ll have to tailor your pitch to suit each and every one of them because each and every one of them will be different.
That’s why it is so important to know how you can impress a potential investor. From the little things to the big factors; all of these variables will have a say in your growth potential. So, here’s how to start impressing.
Present Well, Present Clearly
Investors have been around for a while; they tend to be switched on, perceptive and impatient. That’s why you need to get straight to the point, which should be your promising margins. It is as simple as that. They are investing in you as a business because they want to make some extra money, and so your vision isn’t going to be enough on its own. So, show them the figures, but make sure you present them in a polite, professional and enthusiastic way too. Perception is reality, and so something as small as passion when you speak will help.
Your Team Is The Best. Period.
When an investor is looking at an entrepreneur, one who is selling them a promise of growth, they will want to see the team that they have pulled together; the team that is going to deliver this promise. They will want to see their talent first hand, their passion and belief, and their skill. They will want to see they are the best. Perception can go a long way here. Something as small as bringing on BCI Janitorial to help make your office space as clean and organized as possible will show that you are an organized unit, as will ensuring your team are correctly presented. Investors will be looking at other opportunities and so the smallest detail could make your dreams, or crush them.
Show The Problem And Solve It
The most successful companies ever made are the ones that managed to identify a problem and a clever way of solving it, whether it be a product or a service. The larger a number of people who then fall within this bell curve the better because, well, the opportunities as a business will be better. Sure, hitting a niche market is a great way of starting out, but it isn’t going to attract an investor when you’re looking to grow. Nonetheless, the clearer the problem and the clearer your solution, the better. And remember, business success is built on simplicity, so don’t over-complicate your solution. It could even be worth looking at it again to see whether there is a more direct route you can take. It will be bad news if a potential investor spots an easier way of doing things before you.
