Last year ICANN and the powers that be with the internets announced that we were finally going to get some more “Top Level Domains” (TLD’s). For those not quite sure a TLD is an extension like .com, .co, .net etc.

Companies across the globe paid outrageous application fees in hopes that their top level domain names would be selected. The TLD’s applied for ranged anywhere form .llc and .corp to .porn.

As these new TLD’s come online there is room for a new category of startup to navigate through the jungle of TLD’s. In fact the founder of Portland startup AboutUs, has founded Top Level Design (yes also TLD) to hopefully become a registrar for several new TLD’s including one’s the company owns like .blog, .gay, .photography and .wiki.

Mirek Sekera, a Microsoft technologies programmer turned entrepreneur and startup founder in Prague has created Jungle Navigator to help people access information about the new TLD’s and connect them to what they need to get going. Jungle Navigator hopes to provide one stop access to everything related to these new TLDs. New top level domains are big money, in fact, as Sekera points out in an interview, some of the applications for these new TLD’s were upwards of $180,000. That’s just to apply.

We got a chance to talk with Sekera, check out the Czech entrepreneurs interview below.

What is Jungle Navigator?

It is a portal on new domain name extensions (new generic top-level domains – new gTLDs) which were recently introduced by ICANN (Internet Corporation for Assigned Names and Numbers – the organization that controls all the TLDs).

Jungle Navigator’s purpose is to provide information about those new gTLDs. It is available at http://www.junglenavigator.com/ .

The portal is operated through my company Glueo, s.r.o., which I set-up couple of years ago because of my previous project, which wasn’t successful.

The website is all about domains. Domain is the leftmost part of a web page address, for http://twitter.com/junglenavigator the domain name is twitter.com. The second-level domain is twitter. The top-level domain is .com.

At the time, there is a TLD for each country (country code top level domain – ccTLD) like .us for United States or .uk for United Kingdom.

There is also about 20 generic top level domains (gTLDs), the most common are .com, .net or .org.

The situation about the gTLDs is going to change dramatically: ICANN (the organization that manages all the TLDs) recently introduced  a program that allows any company or organization to come up with their own gTLD.

In the mid of 2012, ICANN revealed more than thousand such domains that almost two thousands companies and organizations applied for. They came with their company names (.google, .microsoft or .canon), city names (.nyc or .barcelona) or just common words like .blog, .app, .free or even .lol or .wtf. It is expected that the company-name gTLDs (brand gTLDs) will remain closed while most of the others will be open for (second-level domain) registration soon.

Jungle Navigator is a website that aims to help people to orientate in this jungle of the new gTLDs. It focuses to people and companies who do not want miss an opportunity to catch the best (second level) domains under the new gTLDs.

It provides information about them like:

– categorization and search;

– syndicated gTLD news from tech blogs and web-zines;

– information about pre-registration;

– general gTLD information and related links;

– discussion.

Currently, it is just one-man show, operated by me, Miroslav Sekera, I am a Microsoft technologies programmer (.Net,C#,SQL) with about 10 years of experience and also have some graphic-design skills.

I have friends annoyed with their jobs and I hope I will take some as co-founders soon :-)

In Prague, capital city of the Czech Republic, famous for architecture and beer with very good quality/price ratio :-)

There were opened some nice incubators and accelerators in the couple of the last years.

My company is member of one – Czech Technical University’s incubator called Inovacentrum.

Quite often there are startup or startup friendly conferences, workshops or “movie nights”. Recently I was on BarCamp Prague conference (http://en.wikipedia.org/wiki/Barcamp).

If you are any kind of startup person, go to Prague, everyone will want to talk to you as most people here want to be global and get in touch with anyone from outside of the Czech Republic.

I have read about the new gTLDs last year, and realized this is a big thing. Big companies like Google are investing huge money and effort into it. Cost for one gTLD application is $185k, and that’s just the beginning (they have other expenses like infrastructure, etc…).

I thought there will be required some place which will provide easy and simple access to all the related and required info, so I created the website.

It’s just the highest time – this year, first gTLDs are expected to be operable – first startups will be launching with the domain names ending with the new gTLDs, and first corporations will be switching their websites to their corporate gTLDs. Then IMHO the big rush is going to come and Jungle Navigator must be ready to this.

There is one really handy encyclopedia, called ICANNWiki at http://icannwiki.com/ , which (among others) also provides info about almost each new gTLD. I’m not really sure if it is competition, I am massively linking it from my website :-)

Another interesting site is .nxt http://dot-nxt.com/

When listing other new gTLD information resources, I should not omit the official ICANN’s site dedicated to the new gTLDs at http://newgtlds.icann.org/

All the mentioned sites are targeted to domain name experts – while Jungle Navigator tries to provide information to anyone.

I try to watch what the others are saying and doing, but doing things my way.

I am fully aware that it is a cliche, but in my opinion, there many people around startups that are “cargo-cult followers” (http://techcrunch.com/2009/11/01/avoiding-the-cargo-cult-and-getting-the-trans-atlantic-startup-model-right/), they are just doing things because they saw other successful people doing it. And they think they only need to mimic them to be successful as well.

People asked me why I don’t make the homepage a bit simpler. They said: “Look at Google, how their homepage is simple. And they are a hundred-billion dollar company”. Why there is so much stuff on your homepage? Google was, IMHO, successful because of the pagerank, not because of the simplicity of homepage. I am saying that because I remember when I started to use Google instead of AltaVista – because it was giving far better results. Perhaps even their oversimplified homepage is just their kind of style, part of their brand’s “personality” for which people remembers them – I don’t know. Or perhaps it is really better for most of their users.

I am just saying I don’t understand why also my homepage should be that simple. I put there quite a lot of information so that users can see most without clicking.

On the other hand, I don’t insist on that style of homepage. Once I have a reason (perhaps some kind of A/B testing) the homepage should look different, I would think about changing it.

Bootstrapped. Working from quite old desktop PC and my biggest expenses are food & coffee, I probably spend more than other people on that :-) But not too much more :-)

– I have managed to get my project up and running.

– On Twitter, Jungle Navigator has some nice followers from the industry, like people from ICANN and also registries (operators) of new or classic TLDs.

Currently, my product is quite ready, now I need to let people know about it.

In the terms of the product development, I would need to do some usability testing – to find out what kind and what structure of information people need.

Lately, I read book called “Unsinkable Entrepreneur” from Irish entrepreneur Enda O’Coinneen who is currently living in Prague. He is convinced that the entrepreneurship is kind of art, rather than science. I share such opinion.  I don’t believe that success in business can be algorithmized and replicated without putting something else into it.

In the book Enda also writes about his grand-grand-father who went to Alaska in 19th century when there was a gold rush. He noticed that the most successful people there weren’t only the most lucky gold-diggers, but also people who were selling equipment and providing services to the gold-diggers. That’s the approach I like – when there is a kind of some hype or rush, it’s good to be part of it, but it’s also good to start thinking if there isn’t something better to do than the most obvious thing everyone else does.

Jungle Navigator homepage: http://www.junglenavigator.com/

Frequently asked questions: http://www.junglenavigator.com/faq/

Further gTLD resources: http://www.junglenavigator.com/links/

Jungle Navigator’s Twitter: http://twitter.com/junglenavigator

What the hell is sneaker strapping?