Why I Launched The Crowdfunding Pitch Show

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I think it’s safe to say that crowdfunding is here to stay, and there is no sign of it slowing down.

In the last 5 years, the capital raised from crowdfunding has exploded from $1.5 billion to a projected $34.4 BILLION in 2015. WOW! In 2014 “only” $48 billion was raised from traditional capital.  So at the rate crowdfunding is growing, NEXT year there will be more money raised via the crowd than traditional investment.

As I work with so many entrepreneurs trying to start new companies, raise capital for an invention, or just expand their company to the next level, the same problem stands in their way.  Raising capital.

The Problem

Raising capital is one of the most complicated aspects of starting a company. Until the rise of crowdfunding, as an entrepreneur you were pretty much limited to friends and family, and let’s face reality, most of us don’t have friends or family with piles of money to give us, or you have to convince big time investors you have an awesome idea.

While there is a lot of traditional investor capital out there, investors are looking for massive return on their investments, justifiably so, and let’s face it, most small business ideas don’t do more than half a million a year in revenue, let alone that much in profit. So if you need a $100k to get your business off the ground, and the investor wants a minimum of 5x in ROI (return on investment), it’s just not reasonable for them to invest.

What Sparked The Idea

This sparked the idea of having a radio show to allow startup founders to directly pitch our city, and not just be limited to being covered by journalists or having the money available to run advertising campaigns.

As I was deciding to pull the trigger on the show, I started telling different businessmen about the idea and was shocked at how many of them didn’t know what crowdfunding was, let alone had ever backed a campaign.

These are extremely successful businessmen, well educated, even tech savvy. But had no idea how crowdfunding works, or what the benefits are to backers and founders. As I explained crowdfunding to them, they all were immediately intrigued, and within a week I was hearing all about startups they were backing and how “cool this crowdfunding stuff” is.

The responses I got from a prime demographic for backing startups – successful business owners, disposable income, risk takers – but who are unaware of crowdfunding indicates to me that an effort needs to be made to bring awareness of this modern method of raising capital directly to them. Not expect them to come to it.

So many of us in the world of entrepreneurship are so obsessed with the latest and greatest, that we are completely ignoring one of the best ways to share a message with America, and that’s radio. Whether in your car on the way to work, listening to the podcast version at the gym or live streaming on your phone. The options are endless.

The Purpose

What I’ve set out to accomplish with this show is simple. Test the concept here in Nashville, gain traction, then expand in to multiple cities. Crowdfunding is a numbers game, and it requires getting your idea in front of enough people.

If this concept is able to be expanded, then a “new” method can be utilized to help startups rapidly raise $50k, $60k, $100k+, while also creating a systematic way see what ideas are good, which ones need work, and which ones might not be a good idea to pursue.

We have an opportunity to impact our economy in a creative way, and I hope this idea resonates with you. With the help of Pilgrim Consulting and The Angel Capital Group, I have most of my hard cost covered, and am personally funding the rest. If you’re interested in helping me expand this concept I’d love to hear from you.

The show launched on October 10th, and airs live on SuperTalk 99.7 WTN on Saturdays from 5-6PM. This week we’ll have the first two episodes available to listen to via podcast on SeriousStartups.Com

Crowdfunding Pitch Show EP 2: BlindBox Comics

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We had another great show with BlindBox Comics founder Court Gebeau, and crowdfunding expert Darren Webb from Crowd Assist. Darren shared his expertise on how to have a successful campaign, and broke down some of the most important aspects of having a successful campaign.

Then we had an awesome pitch from Court on how he’s changing the way you buy comics, and how to get both awesome titles and custom covers! Make sure you check out his campaign on Kickstarter!

CrowdFunding Pitch Show Episode 1: Biometric Match

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We had an awesome premier episode of The Crowdfunding Pitch show on October 10th with the founders of Biometric Match coming on the show to pitch their startup.

Dal Ellinton, the founder has created an amazing platform leveraging bio-metric to enable users to determine how they match up with a potential date, person you want to hang out with or just see what you have in common with friends. The current standard is to answer long questionnaires to answer these questions, but Biometric Match is changing that process forever, rendering these long questionnaires a thing of the past, using emotion-based facial cue system powered by Affectiva.

They’re currently trying to raise $95,000 to go beyond beta and build out a more user friendly platform. Check out their crowdfunding campaign, and back this awesome new technology!

Why Intrapreneurship Is Vital To Innovation

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Until recently, employees with a great idea to solve an industry problem often were faced with having to leave their job to bootstrap a startup. While being experts in their field, most have never built a business from scratch, and get overwhelmed with all the hats required to grow a startup.

Enter Intrapreneurship

Thankfully, as acceptance of technology has grown, not to mention how quickly pivots need to be made, many corporations are starting to latch onto the concept of “intrapreneurship”. Helping their employees take an idea from start to finish and turn into a profitable business extension. This enables vital expertise and vision to be coupled with funding, potential clients, mentorship, and a plethora of other opportunities which make bootstrapped startup founders green with envy.

Now why is intrapreneurship so vital to company growth and longevity?

Well, it’s pretty simple actually. As a business leader, you become consumed with time imperative decisions, negotiations, client demands and managing day to day activities. You have hired employees to handle day to day operations and removed the need to focus on individual tasks. Therefore the ability to identify easier and better ways to operate is often removed, and basic logic supports the argument that they will be the ones to find superior ways to improve productivity.

Without leveraging the imagination, professional experience, entrepreneurial fire and ambition to grow beyond just being a cog in the business wheel, as the demand for new business solutions to be developed, tested and implemented grows, those leaders who do not utilized their assets in this manner are destined to be left behind.

Call To Intrapreneurial Action

Acceptance of this reality by business leaders has led to a plethora of improvements, new companies and significant advancements in both technology and normal human existence. However, it ultimately falls upon those with ideas to strap on the entrepreneurial spirit, take the time to define their idea with logic not emotion, and approach leaders inside the company with confidence about how their idea can provide competitive advantage and ROI.

So consider this a call to action for both business executives and those with great ideas coupled with true ambition. Open your minds to the opportunities staring you in the face on both sides. Reward ambition. Subjugate ego. Make a difference. Outthink the competition together. The sky’s the limit!

Becoming A Leader Through Failure

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The ability to lead is forged in the fire of failure. 

Try saying that fast three times.

We’ve all heard sayings like that and most of us, just as I did in my early days as an entrepreneur, rebut them with things like “I will learn from their mistakes” and “I will see things like X coming”.

While it’s true you can learn from the past mistakes of others, and if you’re paying attention can anticipate many issues, there will always be things that happen outside your bubble of control. How you respond to them is what enables you to achieve success, and ultimately what forges a real leader.

But What Is Failure?

Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success. – C. S. Lewis

It’s often viewed as closing the doors to your business, or for startups not getting backed by investors. Are those “big” failures? Of course they are and there is plenty you can learn from them, but in reality we fail at things on a daily basis. Not closing a deal, messing up a relationship, not doing our best and coming in second. The list of “micro-failures” could go on and on, but micro or macro, they are still failures we can learn from.

It’s important that we learn from these and don’t just wait for a big one that requires massive emotional upheaval to force change. To that end I’d like to address a two examples of personal failure, one micro and one macro and what I’ve learned from them.

Failure To Communicate

My great concern is not whether you have failed, but whether you are content with your failure. – Abraham Lincoln

This is one of my greatest failures. Which is ironic given that I am a public speaker, have been very successful in business development, grown multiple companies, employed over 100 people, and the ability to connect is one of my greatest strengths.

However, responding to requests promptly is by far my biggest flaw. Whether it be email, phone calls, texts. Sometimes I’m an instant communicator, sometimes it takes me a week to get back with you. Very often it’s not that I can’t respond, it’s that I let my mind zip off in a million directions and forget to remind myself to respond.

When I had a business full of employees, I would spend so much time bringing in business and responding to clients that I wasn’t addressing issues inside the company. Thankfully I had a partner that handled a lot of the internal drama, but very often I was finding out about things after the fact.

What I Learned

Failure is the key to success; each mistake teaches us something.
Morihei Ueshiba

After getting angry about not being informed of things going on inside my company, it dawned on me to just take time and have conversations with my team.

I began to make it a point to have a conversation with a different employee everyday, and find out about what was going on in their lives outside of work. This worked to different levels of success, but it enabled me to gain their trust, share ideas, and with quite a few of them build relationships that continue to this day. There are several that have become true friends, and would do anything I asked of them.

A leader is not a leader without those who will follow and do what they are asked without hesitate. But you are also not a leader unless you have the ability to gain trust and not just a have a pack of “yes men”.

While failure to communicate is something I still battle on a regular basis in context of emails and phone calls, my ability to connect with people, inspire trust, encourage innovation and help others expand their vision of life has grown exponentially.

Failure To Suppress Ego

Failure is not fatal, but failure to change might be.
John Wooden –

This one required a massive upheaval in my life.

While I’ve never been an obnoxious jerk talking down to people, my true failure came from the mindset of not recognizing that achieving your dream requires the help of others. This is an extraordinarily common train of thought for most entrepreneurs.

We’re out there to win, make big things happen, and it’s get on the train or get out of my way. It’s very easy to have this mindset in the early stages of leadership. Fewer responsibilities, not too many employees, and the energy of youth.

In my case, it took near death to realize my own limitations. I went from riding high to the depths of despair in a very short period of time.

Before having a massive brain hemorrhage I had a near perfect memory. Not that I always used it correctly, but I could recall conversations verbatim. Suddenly this was gone.

Strategies, client contact information, next steps in different projects, gone. Not wiped completely from my memory but I couldn’t recall them. Thankfully over time my memory has returned close to it’s former capacity, but at that time it was a significant hurdle to overcome.

What I Learned

Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit. – Napoleon Hill

As the world I had built for myself began to crumble, the realization that refusing to suppress my ego and bring others in to support my role in the company was a massive failure. The reality that your world can change at a moments notice became very apparent, and ironically my failure to communicate had additional ramifications.

As a leader, it is very likely you have been gifted a variety of areas, and when it comes time to turn over responsibilities to others it can be very difficult. You feel like it will get done better if you do it, that they just need to catch up, how can this possibly be hard to figure out etc.

While this may be true in the short term, in the long term it will come back to bite you.

It Doesn’t Take A Comeback

I don’t know what leadership is. You can’t touch it. You can’t feel it. It’s not tangible. But I do know this, you recognize it when you see it. – Bob Ehrlich

The point of this article is to inspire others to learn from their mistakes, but not rely on massive failures that require a comeback from nothing. In truth, you can learn more from the mistakes made on a daily basis than the big ones.

Sure the big ones can make a bigger impact, but they are also more difficult to overcome. If you build a track record of recognizing your weaknesses as a leader and doing something about it, over time your confidence will expand.

When the big decisions come, issues outside your control arise or suddenly your own abilities are reduced, if you have successfully become a leader, those who follow you will be there. They will help you overcome roadblocks and rise to a whole new level of leadership.

So does becoming a leader require failure? Absolutely. But what is your definition of it?

Success is often achieved by those who don’t know that failure is inevitable. – Coco Chanel

3 Things About Raising Capital That Piss Me Off

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Raising capital is ridiculously complicated and incredibly frustrating. 

Anyone who has gone through it will tell you this. Heck, investors admit it. Thank you SEC for finally allowing equity crowdfunding. Fingers crossed you won’t over regulate it, and make that insanely complicated as well.

Before going into the 4 things I’m currently annoyed about, let me preface this with the following: I have built 5 companies without a dime of investor capital, been an investor myself, been a vendor for investors, and have personal relationships with quite a few angel investors. I have voiced all of these frustrations on a regular basis to them.

I also don’t want this rant to appear to be from someone who is mad about being turned down for investment. While I’m using personal experiences for examples, I have witnessed these and others happen to quite a few startups. My frustration with this is what led me to invest time and personal capital in several companies over the last 3 years.

Annoyance Number 1 – Needing To Making Up Projected Revenue Numbers

A while back I went on a road show for a venture I was involved in. We had a finished product, revenue, had bootstrapped it well beyond the need for seed capital, and were ready for scale.

We put together a fantastic deck, pitch videos, and the ROI projections were very reasonable. With our revenue model we literally needed .001% of our target market to be a $20 million company with a 75% profit margin. Recurring revenue model, and that .001% equaled about 6,500 customers. So not a massive undertaking to reach the initial goals.

After the first pitch, the head of the investment group pulled me aside and recommended that I increase my revenue projects and said:

Fudge the numbers and make it look ridiculously attractive, it doesn’t matter if you’re lying.

I was marginally stunned about this and thought he was joking. Nope. Dead serious.

Now I was faced with both a business and moral dilemma, do I lie on the front end and hope an investor will bite, while also setting myself up for backlash with unreasonable projections, or do I stick with reality and pray someone will invest.

I went with option 2 and let’s just say it didn’t turn out well. We got to watch companies that needed significantly more capital to get started, had lower profit margins, and had much longer timelines for ROI successfully raise money. All while we weren’t able to close the round.

Annoyance Number 2 –  Not Listening To Your Answers

This one really fired me up.

At the first stop on the road show, a concern was raised when I outlined the industries we wanted to target. Several investors thought we wanted to go after 6 markets simultaneously. I clarified to them that wasn’t the case. We just wanted to showcase that the opportunity of scale was reasonable, and that we were thinking big picture.

However, to avoid that being a roadblock in the future we made pitch modifications to account for it. Both in the deck itself and during the pitch, a very strong caveat was issued that Industry A was the one we were targeting, the others weren’t going to be touched until well down the line.

Come Q&A time after the pitch, the question was asked if we were going to go after all these markets at the same time. Answer again – not anytime soon. Down the road. Only after dominating the first one.

Fast forward to the answer on the ask. No.

Key objection. You guys want to go after to many markets to fast.

(this one ended up being acquired later on – zero capital raised)

Annoyance Number 3 – Ignoring Low Risk Investments & Backing Small Market, Ludicrously Expensive Ones

This example is from a couple of years ago, and I’ve since seen quite a few similar ones.

A technology company I was a consultant for had an incredible opportunity to seize market share. By opportunity I mean a federal regulation had just been issued requiring the target market to buy this type of healthcare software or face a 5% gross revenue penalty. 

84% of the market was currently controlled by 3 companies. Market research had returned 67% of potential customers were looking for alternatives to existing options, a giant list of competitive advantages, and all we were looking for was marketing capital to scale. Just over $1 million of personal capital by the founders had been invested to build, test, and prove market viability.

To generate $50 million a year in recurring revenue they would need to grab 2% market share.

This venture was immediately rebuffed by investors, while a company that needed $47 million and 5 years just to go to market was funded instantly. By instantly I mean commitment was made by multiple investors on the spot.

Now that wasn’t my cause of frustration. There are plenty of great ideas needing that amount of time and capital. What blew my mind was the entire potential market was $100 million. Even more mind boggling was a profit margin of only 20%. Mathematically it would be almost impossible to gain reasonable ROI, and the capital risk was huge.

(never raised of dollar of investment capital and is now doing $6 million a year)

Annoyance Number 4 – Easier To Raise Big Money Than Small

Angel investor or Venture Capitalist, I’ve never understood why you would want to risk larger sums of money than smaller ones. It really doesn’t make sense.

If you only expect 1 in 10 investments to provide ROI, then to me it’s logical to reduce the initial capital outlay, and if need be invest more down the line. That however isn’t how it’s done. Raising $500k is incredibly difficult, but needing several million opens a lot of doors.

As technology advances, outsourcing lowers cost, and ability to market test is growing tremendously. This has led to a reduction in the amount of capital needed to grow a company.

So with this being reality, why aren’t investors increasing the number of smaller gambles, rather than chasing the proverbial unicorns? To mix metaphors, why would you put all your eggs in one basket, when for the same capital risk you could have 10?

On the flip side, if you can’t justify needing huge investment, then you can’t raise it. This circles back around to my earlier annoyance in needing to make up numbers to justify investment.

Annoyance Number 5 – Needing A Full “Team”

CEO. CFO. CMO. CTO. COO. Plus a few other C** roles for good measure and why not add in 5 big name advisers and a few strategic partners.

This seems to be what investors are looking for these days, but if you’re looking for early stage investment capital it’s A) unlikely you’ve been able to secure all of these in anything other than name, and B) there are plenty of resources out there that can service these roles in the short-mid term and significantly reduce the amount of capital needed.

For example, there is a great company called Conserv here in Nashville that can offer you a CFO and accounting services all under one roof. But since they are a third party vendor, and not on your cap table, questions immediately arise about needing to fill that role.

If in the short-mid term you can remove the need for $300-400k in salaries by outsources different services, save equity options for the future, and in reality have access to additional resources for less expense, why is this seen by a lot of investors as a risk, versus a smart use of their money?

Rant Summation

Hopefully this hasn’t been taken as a complete evisceration of investors.

There are plenty of forward thinking investors being very progressive in the risks they take. When it’s their money on the line, it’s ultimately their prerogative in what they invest in and how often. I know this on a very small scale with my investments compared to the “real” investors.

That said, I truly hope these kinds of issues can become mitigated in the future. The need for seed and scale capital is never ending, and the number of people willing to risk entrepreneurship is falling.

Without a significant rise in the number businesses starting and growing to replace the ones shutting down, our economic issues are going to continue to exacerbate.

So to investors reading this, please don’t hate me.

For entrepreneurs needing to raise capital, don’t let this rant cause trepidation.

You must approach entrepreneurship without fear, and be willing to accept rejection without losing your drive to succeed. You will experience ups and downs every day you are a business owner. It’s part of the responsibility.

Now get out there. Take risk. Don’t be afraid of rejection. Live the American Dream. We only have one life to live. Go make the most of it!