node.js Developers Can Count On Cincinnati Startup, Modulus [VIDEO]

Modulus, Cincinnati Startup, Innovation Showcase, Startup Interview

We have an incredible knack for running into Charlie Key ,the co-founder of Cincinnati startup Modulus, everywhere. We spent some time with the Modulus crew in Austin at SXSW, and two weeks ago our CEO Nick Tippmann ran into Key at the Innovation Showcase at the Indianapolis Motor Speedway.

Modulus is a platform for node.js developers. They host node.js applications in the cloud in such a way that it makes it incredibly easy for developers to scale. Key tells Nibletz, “When you want to go from 1,000 users to 100,000 user,s we can do that.” They can actually go far beyond 100,000 users.

The cloud stuff is the easy part, though. Modulus also offers a robust layer of statistics and analytics for all of the node.js developers on their platform. They can give their developer users a snapshot of exactly how many people are accessing their app, what features they are calling, and a whole lot more.

Modulus accelerated last year at The Brandery in Cincinnati and just recently moved into their own office.

Key told Soapbox Cincinnati that Modulus was actually a hodge podge of other projects the team was working on: “The business started slowly out of other projects. The Brandery application process really forced us to consolidate our ideas into a single vision; Modulus officially kicked off when we were accepted into the program.”

Now  a year later the company is doing very well. Check out Nick’s interview with Charlie Key in the video below:


Indy Startup Adproval Simplifies Direct Advertising For Any Blogger [VIDEO]

Adproval, Matthew Anderson, Indiana startup, startup interview

Most of our readers know I’m into my 7th year as a full time blogger. Both of the new media startups I’ve founded produced fresh content six days a week. After creating Nibletz in the summer of 2011, I sold Thedroidguy the following spring to concentrate on Nibletz full time.

Like many of the serial entrepreneurs we’ve profiled here at Nibletz, I learned a lot of lessons from my previous startup, and at the same time brought with me habits from my previous startup as well.

With a new media startup (in a lot of cases a fancy schmancy word for blog), or as a full time blogger, and now one with a staff, people often wonder how we do it. There are so many people out there that think they can buy a $1.99 domain name, activate Word Press, and be in business. Well as Indianapolis startup Adproval’s, founder Mathew Anderson talks about in the video below, it’s not that easy. A lot of bloggers either stop blogging altogether or move to part time blogging because they can’t figure out how to monetize.

In 2013 there are so many different things involved in monetization, the least lucrative of those is ad networks. Through both sites we’ve tried just about every available ad network. Now with tech focused sites we’re at an even bigger loss because most of our readers are trained not to click network ads. With advertising though, the trick is to be engaging and to capture the attention of the reader. That’s why our state and local partnerships are the best way to reach an engaged audience of millions across the site and social media.

But attracting those partnerships takes a lot of time.

Even with a permanent Managing Editor on board and a co-founder picking up a lot of the backend work, I spend a lot of time working on direct sales.  Anderson is hoping to solve that problem, not just for us but for everyone.  Anderson explains his “aha moment” in his conversation with Nick Tippmann in the video below, and he shared a lot about it in our interview with him back in November.

Adproval provides a platform that makes it easy to reach targeted direct advertisers for whatever your niche in blogging is.

Are you blogging recipes, kite flying, paintball, or even tech? Adproval helps you set up their system to reach those advertisers or sponsors that will engage the audience.

At Thedroidguy we used one of the biggest and best ad networks in the world, outside of Google AdSense. Still, an Android-focused blog, we would get huge skyscraper or interstitial ads for macaroni and cheese, cleaning product,s and Brita water filters. As internet sensation Sweet Brown would say, “Ain’t nobody got time for that.”

Here at Nibletz for instance, the best ads would be for startup lawyers, PR firms catering to startups, accelerators, startup conferences, the latest mobile technology, incubators, and coworking spaces. Our readers don’t care about Velveeta Shells & Cheese; they’re still eating Ramen noodles.

Adproval’s knack for connecting bloggers with the sponsors and advertisers that will fill these needs and actually get eyeballs is making the Indianapolis-based company successful.

Check out our video interview with Anderson below and for more info visit


BlueBridge Digital Founder Talks About One Year Journey From College To 15 Employees

BlueBridge Digital, Indiana startup,startup interviewLast year Santiago Jaramillo was a senior in college. From his dorm room, he created a business building apps for other businesses. What happened over the next year is a story much more common to Silicon Valley and New York than Indiana. Jaramillo took that app-building business and turned it into his startup: BlueBridge Digital, a company that does “apps as a service”.

BlueBridge Digital is an app development company that specializes in three verticals: travel and tourism, higher education, and religious institutions. Their clients include Gatlinburg, Tennessee, University of Arkansas, and several well known large churches.

One of the biggest things that sets BlueBridge Digital apart from other app development houses is their subscription model. They charge their clients a monthly fee rather than making them come out of pocket with one big payment, something that often times prevents companies in their verticals from going forward with their app projects.

By focusing on just three main verticals, making their service accessible to businesses, and offering superior customer service, Jaramillo’s startup is cash flow positive and employs 15 people, just a year out of college.

Jaramillo told Nibletz co-founder Nick Tippmann in an interview that one of the biggest keys to his success was focusing on sales and getting people to actually pay for his services. This made it easier to attract a great team of established co-founders, great employees, and more clients. With all that in mind, Jaramillo was able to bootstrap BlueBridge Digital to revenue.

Check out the video interview below and for more visit

37 signals founder Jason Fried talks about product design.


When Sh!t Hits The Fan, There’s Indiana Startup Evacua

Evacua, Indiana startup, innovation showcase, startup,startup interview

Bloomington, Indiana startup Evacua is a platform/marketplace for people when sh!t hits the fan. What kind of sh!t? How about evacuations.

Often times when an evacuation is necessary, nobody is prepared. That lack of preparation makes an evacuation take 10x as long as it would if more people were ready. Hurricanes, wildfires, and floods are just a few of the disasters that can displace you and your family. If you had a safety network in your back pocket ,you would breathe easier and know that anything dictating an evacuation would be more manageable.

Evacua is a network of verified travelers, companies, and transportation providers that can quickly pool resources together during an evacuation.

Evacua isn’t just about natural disasters and what you would think of as traditional “evacuations.” It’s an emergency travel safety net. If you were on a business trip and your wife went into labor or you had a death in the family, Evacua members would have access to last minute travel without the huge cost of paying commercially for it.

The startup accelerated at RunUp Labs, the travel industry accelerator based out of Bloomington, Indiana’s SproutBox. The idea is to quickly connect its members to be mobilized and ready travel companies and providers at a moment’s notice. At the same time, they are also working on the rideshare model for aircraft.

“Simultaneously, we are fixing the ride sharing model for aircrafts. By using a low cost to entry, we can appeal to a broader base of travelers. During emergencies, this base of travelers is more flexible with price, destination, and departure times, allowing for more likely matches of flights and passengers,” the company says on it’s AngelList profile.

Nibletz’ Nick Tippmann was in Indiana for the Innovation Showcase last week where he got to spend some time with Mike Beckwith the General Manager and co-founder of Evacua. Check out our video interview below and for more info visit