YEC

I recently spoke to a group of students at a technical college in Georgia. These students all possess a bachelor’s degree, but like many highly educated Americans, they are struggling to find employment. They are participating in a program at Southern Polytechnic State University called Fast Track to Employment. The program is designed to inform unemployed professionals with a bachelor’s degree or higher of new, expanding industries and technologies in hopes of getting them over the unemployment hump.

Groups like this have asked me numerous times in the past year to speak about what it takes to get a job today, and what it means to be an entrepreneur. In preparation for these appearances, I think through my own entrepreneurial journey. I have realized that having or not having a college degree has not been the secret to my success.

As the world increasingly looks for a workforce built on intellectual property and creativity, it’s important to consider the merits of our educational system. There is growing evidence that entrepreneurship and small business ownership characterize the way to economic prosperity. This raises the question: Can entrepreneurship be taught? As a result, I am asked more and more frequently how I “did it.”

By reviewing my success and those of fellow entrepreneurs, I can make the following observations:

COLLEGE IS NOT ABOUT A DEGREE

My choice of colleges was very calculated. I attended North Georgia College not because of its military program or because I thought I would get the best computer science degree possible. I attend North Georgia because I knew that it had a co-op program at IBM and I wanted to work at IBM. At the ripe age of 18, I found myself working on a support desk at IBM, gaining experience that still serves me well today. In fact, my first startup experience was with a company that had been founded by ex-IBM staff.

Other entrepreneurs have used their college years to meet the people who would eventually be their business partners. Facebook, Microsoft, reddit, WordPress and Yahoo! were all conceived in college dorm rooms.

Colleges often promote the network of fellow graduates as one of their selling points. We should instead consider these important college years a method for finding opportunities to jump-start careers.

TAKE A GAP YEAR – NOW OR LATER

I have a teenage daughter who will be eligible for college soon. I wouldn’t be unhappy if she chose to take a gap year. A gap year is a year spent between high school and college for traveling and living a little. In fact, I encourage her to take it. I have spoken with many entrepreneurs who did just that and gained an appreciation for an aspect of life, a culture or tapped into a passion that ultimately drove their entrepreneurial spirit and their career.

Some entrepreneurs take these gap years later in their career and find it leads them in entirely new directions. The founder of charity: water, Scott Harrison, served two years on Mercy Ships, which led him from New York City nightlife titan to founder of one of the most successful and meaningful charities in the world today.

SKIP THE MBA

Too much education or experience can actually kill your entrepreneurial spirit. I have worked with many people whose post-secondary degrees cost them the ability to take a risk. If they couldn’t model a business idea or see it tangibly working, they were afraid to jump. As I mature, I know that I weigh risk/reward much more than I did in the past.

Wesley Wamp, who has the unique designation of being the youngest person to run for U.S. House of Representatives, made the following statement on my radio show: “Youth is a specialized skillset that you only possess for a short period of time.”  The younger you are, the more likely you are to try something radical and the more time you have to recover from and learn from your mistakes.

As we continue to determine how to recover from the recent economic disruption and high unemployment rate, I submit that we can no longer rely on the longstanding tenets of our educational system and the proven path to prosperity. The world has changed dramatically and our education system must catch up.

I have spent the last decade observing how marketing misses the mark in targeting its customers. While this is unfortunate and leads to missed opportunity, I am more concerned that our education system is woefully behind the needs of companies and is doing a disservice to our students by encouraging education for education’s sake.

Eric V. Holtzclaw is CEO and founder of Laddering Works, a marketing and product strategy firm. Holtzclaw’s weekly radio show, The “Better You” Project, shines a spotlight on entrepreneurs’ business journeys.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

According to the January 2013 ICEDR report entitled “Taking Charge,” while companies are responsible for putting the right practices in place and having an environment that enables employees to advance, the responsibility ultimately rests on next-generation leaders to empower themselves in the workplace.

This research contradicts what many younger employees expect from a mentor. If you want a mentor, you have to seek one out. However, with the rise of online communities and digital technologies, getting access to the right information often gained from mentors has changed. You can’t ask mentors the questions you can search online anymore — you need to be concise, deliberate and proactive.

For instance, mentors provide strategies and advice that were helpful to him/her in earlier years. This can be a very positive trait, but at the same time, it can cause some challenges since the career paths, timelines, and workplaces of Millennials are changing much more rapidly in today’s world.

With that in mind, here are seven tips for finding and learning from your own mentor in today’s fast-paced workplace:

1. Age doesn’t matter. You don’t have to be much older to be wiser. Sometimes mentors are younger, sometimes they are older. Mentorship is all about having a connection, a questioning mind and desire to helping others in a collaborative way.
2. Be a mentor to find a mentor. At an event I attended with Pat Mitchell, CEO of Paley Center of Media, her guiding words were, “Be a mentor.” We often learn so much more about ourselves when we are mentors to others.
3. Get over gossip talk. If you really want a mentor, don’t waste time talking about others; focus on the change you want to make and how to get there. If a mentoring relationship isn’t serving you, don’t gossip or waste your time. We need leaders to be supporting each other first and foremost.
4. Don’t always agree with your mentor. Just because your mentor says something doesn’t mean it’s right or true. According to Sylvia Ann Hewlett’s research, reports shows that it is not uncommon for a mentor to want to keep mentees subordinate. Learn how to decipher feedback you to determine what really makes sense for you and your goals.
5. Build a co-mentor relationship. The idea of co-mentoring is a term used by many leading organizations with an understanding that Baby Boomers and Gen Xers have just as much to learn from Gen Yers and vice versa. We live in a completely different world today, and we must take that to heart. Recognize your power in the mentoring relationship.
6. Distinguish between offline and online mentors. E-mentors are emerging in addition to offline mentors. Remember that e-mentors may not respond to a Twitter or email in your first try. Get an introduction, go hear them speak, or find a way to feature them on your blog or otherwise support their work before asking them to support yours.
7. Make sure your work gets noticed by your mentor. Don’t expect a potential mentor to know what you’ve accomplished. It’s your job to make sure you actually get credit for the work you do. Good work alone won’t suffice — making sure your work is heard and noticed will make all the difference.

Erica Dhawan is a globally recognized leadership expert, keynote speaker, and corporate consultant teaching companies specific strategies to unleash performance across teams, such as alignment, multi-generational engagement, & innovation. Subscribe to her updates at ericadhawan.com , Twitter and Facebook.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

Being a young entrepreneur isn’t easy. Being a new dad isn’t easy.  Put them together and you’re like a freshman, driving the lane against LeBron James. But it can be done — and here’s how I’m doing it (or at least trying to do it).

The day my wife gave birth to our son Luke, my professional life of running an ad agency immediately melded with my personal life. We’d recently won the Dove digital business, which was a very big deal for us. I couldn’t afford the luxury of taking time off since tending a growing startup — just like a newborn — is an “always on” gig.

Case in point: The day Luke was born was the same day we launched our first Dove campaign, and I took conference calls from my wife’s hospital room. I know that sounds a bit extreme, but I had a choice to make — and I chose both. (Those calls from the maternity ward must have won me some brownie points, as we’re still going strong with the Dove brand three years later.) Now that my son is already four, the lessons he teaches me are endless. Last year, he watched me string up Christmas lights — until he decided that it would be more fun to take the box of lights and throw it on the ground to see it smash all over the concrete.

I was pretty startled, needless to say, and raised my voice: “LUKE! What did you do?!?” On cue, Luke ran to his room sobbing, where he promptly buried himself in the corner, crossed his arms and repeated, “Me mad at you daddy!”  

It broke my heart to see how much my five words could affect him.  My mind raced 16 years into the future, where I could see Luke telling the Christmas lights story to his parole officer in jail.

STARTUP LESSONS, TODDLER-STYLE

A few days later, as I told the story to a co-worker, it made me think about my staff and how my words affect them, too. Although they don’t run to their rooms sobbing, I’m pretty sure I’ve made a few of them run to their LinkedIn accounts looking for a new job. As parents and as leaders, we sometimes have to take one step back and use a mistake as a teaching moment rather than a scolding one.

Teaching moments with my son are a lot like my startup career.  Luke is now at that age where he says “Why?” a lot. It’s not enough for me to bark commands like “Pick up your toys” or “Put your rain boots on” anymore. I have to offer explanations, like, “Pick up your toys otherwise you’ll lose them” and “Put your rain boots on so that you don’t get sick and wet.”

The same principle applies when we’re coming up with campaigns for any of our clients. Our consumers won’t buy a product simply because we tell them to; they need to understand why.

It’s something that we like to ask ourselves: “Is the juice worth the squeeze?” In other words, is what we’re asking our consumers to do worth it? From “liking” a Facebook ad to clicking on an app, is the reward worth what we’re asking them to do? (If only I could get my son to stop clicking on apps!)

Here are a few tips that have helped me make parenthood and startup life work together — most of the time:

1. Location, location, location (it matters).  I chose an office space within three miles of my house, which in Los Angeles is unheard of. But this allowed me to easily juggle the 24/7 startup life with the 24/7 life of a parent. I can leave the house, drop off my son at pre-school and be at my office, all within 15 minutes. Working near home is an absolute must.
2. Have perspective. It probably goes without saying that becoming a parent puts things into perspective, but perspective is incredibly important for a young startup. It’s too easy to get caught up in any of the many problems that come across your desk on a given day. I remember the first day that my son, Luke, was able to crawl to the front door and reach out to hug me as I came home. I know this sounds clichéd, but my worries completely went out the door at that moment. Seeing the big picture is paramount, as a parent and a founder.
3. Be scrappy. Raising Luke helped me to be more resourceful — or scrappy, as we like to say in the startup world. The first time he puked on me, I didn’t have a perfect little towel to wipe it up with, so I took the back of my other sleeve and wiped my shoulder. Anything to clean up the mess and move on. Same goes for the startup world — you’re usually very limited in resources when something goes wrong, so you have to make it work with what you have.

Having a kid and running a startup at the same time isn’t easy, but these have been the most rewarding years of my life so far. My advice to fellow founders? Take the plunge and have a kid or two or three — it’ll make you a much better entrepreneur!

Anson Sowby is the Founder & CEO of Battery Productions, helping brands create and distribute video content by combining the data from a media plan to influence the creative production. 

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.