New Jersey Startup SmartTests Streamlines Professional Test Study Guides

Are you a licensed real estate agent? Do you have your series 7? Are you a CPA? If you answered yes to any of those three questions and you’ve become licensed, or taken your test in the last few years it may have involved a mobile app study guide. More and more professional accreditation and licensing tests have started to offer their study materials for mobile devices, and specifically smartphones.

Bryan Van Demark, the cofounder of New Jersey startup SmartTests discovered first hand how cumbersome study apps can be for professional testing when he was studying for the CPA exam.

In researching this story we found that the study apps available for real estate licenses and CPA certifications were either inundated with extra buttons and functionality no sane person would need, or so light, you might as well be looking at your test study materials on a text editor.

SmartTests has solved that problem by offering the most robust study materials in an easy to understand, easy to navigate and appealing UI. The SmartTests team has baked functionality into the app study guides for the CPA exam, based on the way professionals actually study.

Currently SmartTests is available in a whole suite of apps for the Roger CPA Review. The company plans on building on the success of their Roger apps by offering study guide apps for similar, important professional testing.

Sure this may not be the sexiest startup, but it’s definitely one of the most useful, especially taking into consideration the fact that tests like these often lead to more lucrative career opportunities.

We got a chance to talk with SmartTests Co-Founder John Ceniza. Check out our interview below.

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Indianapolis Startup LabDoor Is The Consumer Reports For Medicine & Supplements

St. Louis born, young, serial entrepreneur Neil Thanedar has been flying under the radar lately while he’s been working on his latest startup project. We ran into him at one of the Verge Indy startup events in Indianapolis over the summer. While he couldn’t officially say what he was working on, he gave us a little taste off the record. We couldn’t wait until his idea came to fruition and we could take the wraps off. Well the time is now.

Thanedar moved to Indianapolis after meeting Scott Case at the legendary Mark Cuban Shark Tank Season 3 Premiere Party. Thanedar was working on a concept and in a 1:1 session Case, the two startup geniuses hashed out what’s become LabDoor today, an extremely easy to use “consumer reports for medicine and supplements”.

Thanedar, like his father, is a lifelong scientist and entrepreneur. Thanedar’s latest endeavor, LabDoor, is scientific at the core, but a consumer tool that will become invaluable over time.

In a nutshell what LabDoor does, is allows any consumer with their smartphone app, the ability to scan the barcode of pharmaceutical or supplement product A and compare it with pharmaceutical or supplement product B. How much different is that Albuteral inhaler than Ventolin or Proventil. What about Lipitor and it’s generic counterpart? What about the Vitamin B capsules from Walmart vs the Vitamin B capsules from CVS?

All of those are great questions you’ve probably wondered once or twice. Or at least you have your own similar questions.

LabDoor provides the easiest means to make sure you’re taking the right stuff.

We got a chance to talk with Thanedar who actually hurt our feelings earlier this week when he told us he though he was dead to us since he got accepted into the World Famous (valley based) Rock Health Accelerator. Actually we couldn’t be more proud of this brilliant entrepreneur, who is passionate about helping other founders anytime, anywhere.

Check out the interview below.

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Ohio Startup Huddlewoo Wants To Know What You’re Extraordinary At? Launches Today

Huddlewoo,Columbus startup,Ohio startup,startup,startups,startup interviewA new startup based in Columbus Ohio and Phoenix Arizona, called Huddlewoo, is launching today. This video platform gives ordinary people like me and you access to people we admire. Huddlewoo also lets ordinary people show off the things that they are extraordinary at.

Through Huddlewoo’s unique platform you can schedule 1:1 video conversations with people that you may not get the opportunity to meet in person.

Huddlewoo users create a profile and highlight what they are extraordinary at. The user than sets up an availability calendar through a tool within the web app. Once those two things are in place the user can set a price for their time, they can then decide if they want to make a little extra income or donate the fees from the video sessions to charity.

Are you a Zen SEO master and want to share a few tips in private settings? How much do you think that information is worth? You can set the price and the times and wait for people to line up to have Huddlewoo sessions with you.  Maybe you’re a great baker and want to share some kitchen tips for making the best cupcakes, you can do that too. Whatever you are extraordinary at and willing to share (even for money) can be added in your profile and easily discovered by other members of the Huddlewoo community.

This unique video, mentoring, online class hybrid, startup opens up in alpha today. We got a chance to talk with the Huddlewoo team as they prepared for their alpha launch.

Check out the interview below.

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Meet Rhode Island 500 Startups Startup: Waigo Translate (Translate Abroad)

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Here at nibletz we’ve been fortunate enough to be chosen as the first test site for Markerly, our good friend Sarah Ware’s DC based publisher tools startup, and member of the just announced, 5th class at 500 startups. Through this great relationship we’ve got an awesome tool on the site, in Markerly, and exclusive early access to some of their cohorts.

Earlier this morning as the embargo lifted on this years 500 startups class, we brought you an interview with Australian startup Kickfolio. We also brought you an interview with Boston startup Privy.

Now we turn our sites again to the north east part of the country and Rhode Island startup Waigo Translate.

Waigo Translate is one of those uniquely cool startups that Dave McClure, Paul Singh and the entire 500 startups organization prides themselves on.

Waigo Translate is an app that turns your iPhone camera into a translation device. Waigo Translate current works with Chinese, Japanese and Korean, with more languages on the way. Yes that means you could use your phone to translate the written lyrics to Gangnam Style.

We got a chance to talk with Waigo Translate’s Marketing Director, Rob Sanchez. Check out the interview below.

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New Louisville Startup To Tackle App Discovery (AGAIN), Check Out Appszito

Appszito,Kentucky Startup,Louisville startup,startups,startup interviewApp discovery is a beast. I remember two years ago at TechCrunch Disrupt in New York there were three app discovery startups. A few months later at TechCrunch Disrupt SF (2011) there were another three app discovery startups.  The problem that all these startups are tackling is how to discover apps across multiple app stores and markets and finding apps in a somewhat logical way.

Louisville Kentucky startup Appszito is working on a search product that will allow smartphone users to easily find applications for iOS, Android and Windows Phone devices.

Appszito uses a proprietary relational algorithm that matches smarpthone users with the best and most cost effective app solutions for whatever it is they’re looking for.

When you enter a specific type of app or need, like CAD for instance, into the Appszito engine it combs the iTunes app store, Windows Market Place and multiple Android app stores to find the most relevant search results. Appszito provides pricing information, platform and a brief description of the application that’s met the search criteria. In true search fashion it serves up the most relevant matches first, but the list of apps can be plentiful.

Users are directly linked to the download site for each particular app.

Appszito is hoping to solve the pain of searching multiple places with less than stellar results for the smartphone user. They are also looking to provide a resource for app developers to drive downloads based on relevancy.

We got a chance to talk to Appszito co-founder Rahul Ahir about his startup and the Louisville startup scene. Check out the interview below.

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500 Startups Unveiled Today: Meet Australian Startup Kickfolio The Easiest Way To Test iOS Apps

Kickfolio,500 startups,Australian Startup,startup,startups,startup interview,Dave McClureThe startups that were selected to convene in the top secret 500 startups lair in Mountain View California this fall were revealed today. Dave McClure, the founder of 500 Startups along with Paul Singh have assembled another cohort of ass kicking, startup crushers, including Australian startup Kickfolio.

The rare breed of talent chosen to undergo the top secret 500 startups program come from all facets of the tech world. There are publishing startups, web tools, integrated browser plugins, analytical startups and even developer resources. That’s the category that Kickfolio fits in.

McClure and his team pick startups for a variety of reasons, undoubtedly the fact that this team has a co-founder named Diesel, must play into the flavor of startup monsters McClure is currently working on. Couple that with the fact that these Aussie founders swear Kickfolio is the best way for developers to test iOS apps and you have a recipe for startup inhalation.

We got a chance to talk with that particular founder, yes the one who goes by Diesel. Check out our interview with Diesel Laws below.

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Manage All Your Bookmarks, Logins & Passwords With LA Startup MySocialCloud

MySocialCloud,Los Angeles startup,LA startup,California startup,startup,startups,startup interviewOver the years browsers have become much more intuitive. All of the commercially used browsers have a keychain feature which allows you to save your logins and passwords, and even pre-populates them for you when you visit websites frequently. The problem with this current password storage method is it’s a cinch for anyone who gets access to your computer to view all of your passwords. In fact, one of the only real negatives I have with Mac’s is that they keep a similarly unsecure key chain on your hard drive as well.

There are a few startups out there that are tackling this problem with various password vaults. Most of these options keep your passwords in one spot and you need to remember the password to your vault and then look up the password by service.

Los Angeles startup MyScocialCloud is looking to streamline this process for you by storing your logins in the cloud. They make your passwords easily accessible by a browser plugin or bookmarklet. The best part is that they also keep your bookmarks organized as well. You don’t have to go searching through a password vault to find the password. MySocialCloud gives you the simplicity of a browser side or hard drive based keychain, but in the cloud, and more secure.

We got a chance to talk with Stacey Ferreira, the founder of MySocialCloud about her startup. Check out the interview below:

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Boston 500 Startups Startup: Privy To Make Online Advertising Easier And Transparent

Privy,Boston startup,500 startups,startup,startups,startup interview, founder interviewBy now every new business owner knows that they need to have some kind of internet presence. Many also know that they need to advertise online. After business owners decide they need to advertise online, where to go and what to do often becomes a headache.

Google’s AdWords product is typically one of the easiest points of entry into online advertising. If you live in a small or medium sized market AdWords can work perfectly for you. However, when you get into larger cities, signing up and using AdWords can be a shot in the dark.

AdWords algorithm based advertising can be confusing to someone with very little online experience. Naturally, the more money you put into a platform like AdWords the better your conversions will be. Or at least that’s what many advertisers think.

When a company with a new online presence sprinkles in social media and other possible revenue streams, the overall plan can become a disorganized mess. It doesn’t take long to lose track of where your ad dollars are going, and how different efforts are paying off.

Boston startup Privy is creating a much easier online advertising platform to use and understand. Privy’s founder Ben Jabbawy is hoping to add a layer of transparency to online advertising that hasn’t existed before.  Jabbawy wants to make it easy for local businesses to buy online advertising and know exactly how many customers they get for every dollar they spend.

Sounds easy enough right?

Dave McClure liked the concept enough to bring Privy out to Mountain View California for the current session of 500 Startups. We got a chance to talk to Jabbawy about Privy, his hometown of Boston and what makes advertising work.  Check out the interview below.

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Create Your Content, Build Your Brand With Halifax Startup eOLIO

eOLIO,Nova Scotia startup,startup,startups,startup interviewA new startup has sprung up in the town of Timberlea Nova Scotia, just outside Halifax. The startup, called eOLIO, is a content creation, sharing and brand management tool that helps connect people with great content to businesses. The idea came from founder Traci Johnstone after she went on the job hunt and realized there wasn’t a good product online that showed her perspective employers the breadth of her creativity.

Branding, social and web identity are of paramount importance in today’s job race. Everyone has great resume items that show themselves off in the best possible light. How do you translate that to what you can do from your inner depths? Where does your creativity fit into all of this.

Naturally, most employers across the world vet candidates online, through Google searches and through social media. With eOLIO they can also see your creativity. The platform also directs businesses and perspective employers to what you want them to see first.

“eOLIO is about personal branding and our digital reputations — because how we represent ourselves online matters.” Johnstone said to us in the interview below.

As Johnstone prepares to launch her startup at the end of November, she took a few minutes to speak to us. Check out the interview below.

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Boston Startup: Nyopoly, Negotiate Your Price On The Hottest Styles

While most online shopping sites would die at the thought of having one singular customer, a new Boston startup called Nyopoly prides itself on making customers feel that way. Nyopoly is a new online shopping site that pairs consumers who like high fashion, chic, luxury items with retailers. From there the customer negotiates one on one with the seller for the best possible price.  Nyopoly’s co-founder Joe Shartzer tells us that it’s this one one one negotiating that led to the name Nyopoly.

Shartzer tells us that Nyopoly’s process is easy and natural because it occurs between a single buyer and seller.

Nyopoly brings their members curated, trendy must have accessories, jewelry, watches, handbags and a more. Their site is going through a major remodel which will reopen on November 5th. They’ll be adding women’s fashion to their totally redesigned site.

We got a chance to talk with Shartzer, who is the company’s marketing guru. Check out the interview below.

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We Talk Mobile Payments With Canadian Startup Payfirma

Payfirma is an early adopter in the mobile payment space. This Vancouver based startup is credited with being the first company to bring mobile payments to Canada.

Mobile payments are the way of the future, and for many the future is now. In the US we have Square, Paypal, Google Wallet and the forthcoming ISIS available in several mobile platforms for consumers to pay for services and goods.

Like others, Payfirma makes it extremely easy for merchants to take payments from customers in a variety of ways. Payfirma offers an online platform, point of sale software and a mobile app.  Payfirma started out in 2011 and quickly became an industry leader in mobile payments. Back in December of last year they had passed the $1 million dollar per day transaction mark, and were already being called the “Square of Canada”.

The company was also named Canada’s best startup in 2011 at the KPMG startup awards. Payfirma has built a US presence as well, opening offices in Chicago and San Francisco.

On the mobile side Payfirma looks a lot like Square or Intuit’s mobile offering with a card swiping dongle that attaches to the top of an iPhone or Blackberry. Information is read from the dongle and transmitted via the smartphone to give merchants the ability to take credit card payments on the go.

Merchants who vend at swap meets, flea markets, craft fairs and other events were often faced with a tough choice. They could either choose not to accept credit cards at all or take them the old fashioned way by hand, for processing later. Processing credit cards by hand and then running them later can easily result in fraudulent sales.

We got a chance to talk with the team behind the award winning Payfirma platform. Check out the interview below:

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Australian Startup Yolpme Is Crowdsourcing Social Media For Jobs INTERVIEW

With the recent surge in job related startups, founders are getting more and more creative with resources for recruitment. We’ve seen great socially charged recruiting and job startups like Barrel of Jobs in Washington DC. We also recently interviewed Employtown in Denver, they offer a reverse job market that’s definitely worth checking out.

Today we’re bringing you the story of Australian startup Yolpme. Yolpme is a new recruitment platform that is combining crowdsourcing with social networking.  Yolpme uses crowd sourced referrals through targeted media channels to find the best talent for companies.

To increase the value of the candidate and to make placement more likely, Yolpme offers referrers a referral fee of 3-5% which means that on a position that pays $100,000 the referrer could see a reward of $3,000. This is a value proposition to the referrer, definitely worth checking out.

Yolpme is also working to put a ranking in place for referrers so that referrers can’t just spam open positions. Companies will be able to see the ranking for the person giving the referral which will reflect on the potential quality of the candidate.

Right now Yolpme is available in Australia but they are hoping to expand to the US and Europe next year. We got a chance to talk with the team behind Yolpme. Check out the interview below.

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Scottish Startup: sensewhere, Perfecting Positioning Without GPS

Sensewhere,Scottish startup,startup,startups,startup interview,location based,GPS trackingA startup in Edinburgh Scotland, called Sensewhere has become a leader in providing positioning and location based information without the use of GPS. The technology is ideal for rural areas and indoor locations where there is either bad satellite coverage or none at all.

Sensewhere automatically crowd-sources and cross-references RF access point data via users’ own devices, cheaply and dynamically creating an almost limitless proprietary global RF location database that self-corrects with use. sensewhere will allow social networks, device manufacturers and app developers to finally capitalize fully on the enormous potential of highly-accurate indoor location.

Like other existing indoor location systems sensewhere uses whatever hybrid RF location reference information the end-device can receive to fix a location; whether Wi-Fi, Bluetooth, UWB, NFC, RFID, GPS, etc. The system checks signals against its own database of fixed-location reference points, then uses industry-leading proprietary low power algorithms to provide an accurate and reliable indoor location.

The team behind Sensewhere is hoping that their technology will work as effortlessly as GPS does (in most situations), where the end user won’t even have to think about it. One of the biggest misconceptions in this space is that GPS can penetrate buildings and work underground. Anyone who has tried to navigate out of parking garage knows this isn’t true.

Sensewhere is currently available for iOS devices and Android phones. The Sensewhere team is hoping that the technology will be available on every mobile device.

One of the big advantages to Sensewhere is that as the user base grows, the accuracy grows with it. Ultimately it will be more accurate both indoors and outdoors when trying to navigate to other people or businesses in a close environment like an outdoor festival or a shopping mall.

Another down side to typical GPS, is that, even though accuracy has improved once you get to a location like an outdoor shopping mall, you’re stuck finding things on your own.

Google Maps has recently deployed indoor navigation for some major airports and even some Ikea stores. This technology relies heavily on wifi and other rf identifiters as well.

We got a chance to talk with the year old startup. Check out our interview below.

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Got A Truck? Make A Buck! With Seattle Startup CraigsTruck

We’re not sure how Craig Newmark is going to feel about the name of this new Seattle startup CraigsTruck, but undoubtedly hundreds of folks are going to love the service that CraigsTruck is offering.

On weekends my step father likes to make extra money. He takes his big dually pick up truck over to Home Depot, Best Buy and Lowes and offers to deliver people’s purchases to their homes for a nominal fee.  Bruce makes a decent amount of money every weekend but the marketing isn’t effective and even though he’s a nice enough guy, and an honest guy, there are always people skeptical of hiring the guy in the parking lot with the truck.

That’s where Mike Hanson comes in. Hanson, the founder of CraigsTruck, has designed a service that is perfect for all the people out there like Bruce. Truck owners sign up for an account on the CraigsTruck website, and people that need a truck and a driver, can find one, just as easily as you could with Craigslist.

Whether you’re looking for someone to bring that furniture back from Ikea, or a bunch of lumber from Home Depot, CraigsTruck makes it easy.

CraigsTruck is just a platform to facilitate the peer to peer negotiation for the delivery or as Hanson refers to it Consumer to Consumer delivery.

We got a chance to talk to Hanson. Check out the interview below.

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