Indy Startup Adproval Simplifies Direct Advertising For Any Blogger [VIDEO]

Adproval, Matthew Anderson, Indiana startup, startup interview

Most of our readers know I’m into my 7th year as a full time blogger. Both of the new media startups I’ve founded produced fresh content six days a week. After creating Nibletz in the summer of 2011, I sold Thedroidguy the following spring to concentrate on Nibletz full time.

Like many of the serial entrepreneurs we’ve profiled here at Nibletz, I learned a lot of lessons from my previous startup, and at the same time brought with me habits from my previous startup as well.

With a new media startup (in a lot of cases a fancy schmancy word for blog), or as a full time blogger, and now one with a staff, people often wonder how we do it. There are so many people out there that think they can buy a $1.99 domain name, activate Word Press, and be in business. Well as Indianapolis startup Adproval’s, founder Mathew Anderson talks about in the video below, it’s not that easy. A lot of bloggers either stop blogging altogether or move to part time blogging because they can’t figure out how to monetize.

In 2013 there are so many different things involved in monetization, the least lucrative of those is ad networks. Through both sites we’ve tried just about every available ad network. Now with tech focused sites we’re at an even bigger loss because most of our readers are trained not to click network ads. With advertising though, the trick is to be engaging and to capture the attention of the reader. That’s why our state and local partnerships are the best way to reach an engaged audience of millions across the site and social media.

But attracting those partnerships takes a lot of time.

Even with a permanent Managing Editor on board and a co-founder picking up a lot of the backend work, I spend a lot of time working on direct sales.  Anderson is hoping to solve that problem, not just for us but for everyone.  Anderson explains his “aha moment” in his conversation with Nick Tippmann in the video below, and he shared a lot about it in our interview with him back in November.

Adproval provides a platform that makes it easy to reach targeted direct advertisers for whatever your niche in blogging is.

Are you blogging recipes, kite flying, paintball, or even tech? Adproval helps you set up their system to reach those advertisers or sponsors that will engage the audience.

At Thedroidguy we used one of the biggest and best ad networks in the world, outside of Google AdSense. Still, an Android-focused blog, we would get huge skyscraper or interstitial ads for macaroni and cheese, cleaning product,s and Brita water filters. As internet sensation Sweet Brown would say, “Ain’t nobody got time for that.”

Here at Nibletz for instance, the best ads would be for startup lawyers, PR firms catering to startups, accelerators, startup conferences, the latest mobile technology, incubators, and coworking spaces. Our readers don’t care about Velveeta Shells & Cheese; they’re still eating Ramen noodles.

Adproval’s knack for connecting bloggers with the sponsors and advertisers that will fill these needs and actually get eyeballs is making the Indianapolis-based company successful.

Check out our video interview with Anderson below and for more info visit


Indy Startup: Adproval Putting More Money In Blogger’s Hands INTERVIEW

Adproval,Indy startup,startups,startup interviewAs bloggers, any startup that’s purpose is making bloggers more money, of course catches our eye. Such is the case with Indianapolis startup Adproval.

Most full-time bloggers know that adsense is great but it’s tough to live off of when it’s your sole source of revenue. Sponsorships and the ability to sell direct/static advertising play a key role in the overall monetization strategy of a full-time blog.

Matthew Anderson and his startup Adproval have come up with a platform for bloggers that they claim is the easiest way to sell and manage sponsorships.  Rather than setting up a blind network like adsense, NetShelter or even Say Media, Adproval lets bloggers sell their sponsorships to advertisers or sponsors that they approve of.

Adproval lets bloggers combine the power of traditional display advertising with other add-ons like sponsored posts, product reviews and social media.

Adproval lets bloggers manage their blog’s sellable inventory in ways that they couldn’t before. The idea for Adproval came to Anderson as a senior project in his last year at college. Now the project has gone from simple business plan to actual product.

Breaking up with a college girlfriend led to the idea for Adproval. How? We asked Anderson who said:

“Well. Funny story… I dated a sweet Chinese gal in college and, right after we broke up, a ridiculous amount of the ads showing up on Facebook and around the Internet were for things like “Find Single Asian Girls.” Not only were Facebook and AdSense kicking a dude’s broken heart while it was down, but they were creeping me out. Then, I was on a DIY crafting blog and an ad along the lines of “Meet Asians Near You” was displaying in the sidebar. It kind of clicked to me that (1) there is no way that this blogger wants that ad showing up to their readers and (2) there is no way that ad space on a niche blog with a relatively small amount of faithful readers is making as much money with an ad for Lonely Asian Girls or whatever AdSense was showing other readers as it could with an approved advertiser that the blogger could support with more than just a display ad.”

Check out the rest of our interview with Anderson below.

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