Kyle
Bad Donkey, a startup in Madison Wisconsin with a really funky name, has created a new hybrid cyber language of sorts. “Enriched Text Content” or ETC for short combines personal digital imagery with traditional alpha numeric text to create a new and fun way of sending text messages. To break it down for you, this new “Enriched Text Content”, mixes letters with emoticons and images for a fun new way to text.
Interesting is probably the first word that comes to mind when diving into Bad Donkey’s ETC cyber language. The product seems like it would appeal to the youngest set of texters. Older more affluent texters are constantly looking for the fastest and easiest way to send text messages. However, the combination of pictures, images and text may make it easier to get a point across than traditional texting.
Alongside their “ETC” cyber language, Bad Donkey has created an app and closed social network that supports the technology. BuzzMsg is a messaging platform that takes advantage of the hybrid language. The messages within BuzzMsg are called BuzzMarks and are organized in easy to read and understand lifestyle folders.
We got a chance to talk to Bad Donkey’s head jack ass Bill Towell about his new startup and cyber language. Check out the interview below.